Invasion of Pokémon at the Rinascente in Piazza Duomo

From tomorrow 27 September until 3 October, the Milanese square will be tinged with Pikachu yellow

Starting from September 27th and until October 10th, the Pokémon will occupy the Rinascente in Piazza Duomo in Milan with a branded space of 150 square meters in the Air Snake area on the -1 floor of the store. For the first week of this initiative, until October 3, the eight windows of Rinascente will also be occupied by Pokémon. Inside the immersive pop-up on the -1 floor of Rinascente it will be possible to purchase various Pokémon products, including the Pokémon X DLYNR clothing capsule collection, toys, video games and the Trading Card Game. In the area dedicated to the Nintendo video game, it will be possible to find game stations on which to try the latest video game in the series, Pokémon Legends: Arceus and a special exhibition dedicated to the videogame universe of Pokémon. Fans will also be able to meet Federic95ita, the Italian YouTuber and Pokémon collector, on September 27th starting at 18:00, again on the -1 floor of the Milanese store. One of the windows will be entirely dedicated to the new Pokémon Scarlet and Pokémon Violet video games, out on November 18th. Fans can in fact choose, simply by positioning in front of us, their favorite Pokémon among the three starters with which it will be possible to start the adventure in the video game: Sprigatito for the Grass type, Fuecoco for the Fire type and Quaxly for the Water type. The chosen Pokémon will light up, giving the possibility to take special shots and videos to share on social media.