The pokerie chain born in Rome in 2018 convinces on Mamacrowd, now aims at 1.5 million euros to open another 6 stores in 2022
Ami Pokè launches its equity crowdfunding campaign and immediately reaches the goal of 1 million euros. And this shows how pokè-mania shows no signs of slowing down. After the dizzying numbers recorded this year by the poké sector – which reaches almost 100 million euros in turnover in 2021, the typical Hawaiian dish based on raw fish, landed on our tables as an appetizer or even a main course unique – is now conquering investors as well. To demonstrate the success of this food trend now the chain of pokerie Ami Pokè, born in 2018 in Rome. Among the first players in Italy, the pokerie has raised over 1 million euros within hours of the launch of its equity crowdfunding campaign on Mamacrowd, the most important Italian platform for investments in equity crowdfunding that allows you to invest in the best startups and SMEs. Italian.
The campaign will remain active until February 20 to welcome additional investors aiming to reach the maximum target of 1.5 million euros. Ami Pokè explains that the funds obtained will be used to accelerate the growth of the company by increasing the number of points of sale in Rome – an additional 6 stores by 2022 – and then expand in Central Italy and in the main Italian cities, starting with Milan. Ami Pokè is currently present mainly in the capital with 7 active venues in Rome and 3 in anticipation of opening, and will close 2021 with revenues of 2.8 million euros, increased by + 200% compared to 2020.
Ami Pokè is part of the investments of the Az Eltif – Alicrowd sector, the first Eltif in Italy of venture capital which also uses crowdfunding to invest in the best start-ups, established by Azimut Investments Sa and managed by Azimut Libera Impresa Sgr SpA. global market value, in 2020 the poké bar sector reached a turnover of 1.74 billion dollars, according to the report ‘The poké market in Italy’ prepared by the financial boutique Cross Border Growth Capital, and it is estimated that could reach 2.9 billion dollars in 2024, growing at a CAGR of 14%. Even in Italy the success of the Hawaiian dish is evident: again according to the Growth Capital report, in 2020 the pokè dominated the rankings of the most ordered foods at home, registering a growth of over 133% compared to 2019, reaching a value of 86 million euros in turnover, to grow to over 98 million euros in 2021, the estimate is that they could become 143 million euros in 2024.