Italians and laundry, energy efficiency wins

An Electrolux Group research reveals that 94% of families are committed to reducing consumption: over 320,000 tons of CO2 saved

Responsible Italians who are more attentive to consumption: in the last 3 years, 70% have revolutionized their laundry habits. This is what emerges from The Truth About Laundry, a substantial study on washing habits conducted by the Electrolux Group. The results highlight a significant and positive evolution and show a virtuous country which, by revolutionizing its domestic behaviour, has managed to save over 320,000 tons of CO2. Almost 12 million families in Italy now prefer to wash their clothes at 30°.

In fact, this year’s edition of the study focused on the conservation of resources and, in particular, on the reduction of energy expenditure: demonstrating that 88% of those interviewed say they think more about the consumption of their household appliances and that 94% are committed to reducing them. Not only that: 40% of those interviewed have started washing more often at night, while 39% have reduced the washing temperature. 36% limited the number of times they do laundry and washed more frequently with a full load, while 31% used the eco mode.

Unlike the inhabitants of other European countries, our compatriots do not want to adopt certain habits: to prolong the life of their clothes, only 18% wore their clothes longer between one wash and another and almost nobody (5%) including the potential of steam to refresh garments and avoid a complete cycle. The reason for this mistrust lies in still rooted fears such as not getting clean laundry (30%), without stains (28%), germs (27%) or odors (22%).

However, these ‘false myths’ are denied by those who have tried washing at 30°, given that 45% of those interviewed are satisfied with the results obtained. However, the energy crisis could be the lever towards further change: 49% and 35% of those questioned, in fact, would wash at lower temperatures if this meant reducing consumption or if it saved them money.

Another fact that emerges from the research concerns the new selection criterion that guides Italians in the purchase of large household appliances: now, rather than design, which is important for only 6% of the interviewees, they look at energy efficiency, which is decisive for 66%. Only then do we look at the price (55%) and technological performance (36%)