Jennifer Lopez has signed the This is Me… Now lingerie collection for Intimissimi

Intimissimi and Jennifer Lopez have released the images of the exclusive This Is Me… Now Collection, an editioned underwear collection presented within an amazing advertising campaign starring J.Lo. The artist, already an Intimissimi global ambassador since last season, has signed his first collection for the Italian brand

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The leaders of the This Is Me… Now Collection they were portrayed in an authorial photographic campaign directed by Riccardo Ruini and director Francesco Carrozzini and produced by Think Cattleya led by Monica Riccioni. Jennifer Lopez posed in all her sophisticated sensuality for the lens of Norman Jean Roy and was entrusted with her styling by her faithful image curators: Rob Zangardi and Mariel Haenn

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The collection is made up of silk pajamas, bodysuits, baby dolls, slips, jeweled suits and tops to be used as precious under-jackets or accessories. The style is luxurious, sophisticated, refined and each garment, designed with the artist, reflects her love for lingerie

Jennifer Lopez believes that the lingerie be one very powerful tool of freedom and personal expression. Lingerie helps women feel free and beautiful, each in their own body; it is a means to manifest one’s innate strength, authenticity and self-confidence

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The campaign captures a delicate and dreamlike atmosphere. In the clips Jennifer Lopez wears the collection and mentions her piano, in the privacy of her home, the reason for This Is Me… Now, which previews the highly anticipated new album. There is continuity between the music and the creativity infused in this fashion project because both events tell at what point in his evolution the artist is now

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The collection is very large and includes forty pieces, some of which start from Intimissimi bestselling models reworked with complex craftsmanship. The items that require the most time to produce are bodysuits and embroidered silk dressing gowns

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The collection expresses the elegance and sensuality of women in a palette composed of three colours: the traditional black, a champagne shade, soft and delicate, and the bright jade green, a shade of Lopez’s lucky color

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Here is a detail of the hummingbird chosen by Jennifer Loper to decorate the This Is Me… Now collection for Intimissimi. The bird is a lucky charmsymbol of resilience and vibrant feminine energy

The collection offers a wide variety of styles and is designed for a bold and sophisticated woman. Enhancing the beauty of every woman, it embraces the inclusive philosophy that characterizes the creations of the Intimissimi brand

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The collection is the result of the meeting between the design created by the icon of American music and cinema and Italian workmanship. For this limited edition, exclusively premium materials were used. The lace used for the inserts takes inspiration from early twentieth century French Chantilly lace. Precious and prized, it is mainly used in haute couture

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The leaders of the This Is Me… Now Collection are available online and only in selected stores, starting from October 18th. From October 23rd it will be on sale in all stores around the world but always in a limited edition

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In the collection there are also exclusive rhinestone accessories, bra tops to be considered as real ones jewels. Over eight thousand crystals were used in one of the tops of the collection

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The collection was launched with events at selected flagship stores around the world, from France to Japan. In Milan, a presentation was made at the Intimissimi store in Corso Vittorio Emanuele

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In the individual stores, personalized experiences were offered to guests and it is possible to view the board with the inspirations and sketches of the various creations

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