Jeremy Renner, after the accident, does Hawkeye moves in a Super Bowl commercial

While humming the song I Feel Good by James Brown, Jeremy Renner slices strawberries in mid-air, delivers a spin kick, and leaps onto the kitchen counter while preparing breakfast. Gestures that, until a few months ago, the interpreter of Hawkeye would not have been able to perform and which now, instead, he performs with ease in a advertising broadcast during Super Bowl LVIII at Allegiant Stadium in Las Vegas on February 11. In fact, on New Year’s Day 2023, Renner suffered a near-fatal accident: his snow blower weighing more than six tons hit him on his driveway. He was immediately admitted to intensive care, followed by several surgeries made necessary by multiple fractures. Thanks to constant physiotherapy sessions and great willpower, the actor lived one extraordinary recovery, now culminating in the athletic actions of the Super Bowl commercial. “Wow, Dad,” says Ava, his real-life daughter, as she tosses a wooden spoon into the air and sticks in the milk carton. “I’m just getting back into my routine” replies Renner.


As he told CNN, Renner initially wasn’t sure he could perform all the physical moves the commercial required. However, despite the presence of a stuntman on set, he ultimately performed all the necessary stunts and thus received “a great boost of confidence”. The actor is aware that he is “far from being one hundred percent”, but at the same time he perceives that he is “mentally and emotionally one thousand percent in my mind”. The Marvel interpreter, now busy filming the TV series Mayor of Kingstown 3, he reflected: “I think the only obstacle in anyone’s life is themselves. So you have to get out of your own way and you can manifest anything you want in your life. It could be your healing, it could be your health, it could be your well-being, it could be your joy, it could be anything. Life is really simple. It’s complicated, generally, because we make it complicated.”