Kia presents sustainable mobility project ‘La Via Elettrica’

The goal is to create a network of charging stations located in the most evocative places in Italy such as resorts, hotels and restaurants to create a network for charging electric and plug-in vehicles. Bitti, ‘a highly symbolic project in the process by which we aim for leadership on the electrification front’

As part of the commitment to truly sustainable mobility, ‘The Electric Way’ starts, a Kia project that aims to create a network of charging stations located in the most evocative places in Italy such as resorts, hotels and restaurants in order to connect more possible locations in a real network for charging electric and plug-in vehicles.

In the structures identified that will join the project, a Mennekes universal charging column will be installed in co-branding with the Korean company in order to also be able to include the charging of electric and electrified vehicles among the services of high-profile accommodation facilities. Currently, the charging stations already installed and active in the area are located in Rapallo (Ge), San Vincenzo (Li), on the Island of Elba and Sirolo (An), but soon Castel Volturno (Ce), Taranto will also be added. , Roccella Ionica (Rc) and Agrigento.

The ‘La Via Elettrica’ project – it is emphasized – “is part of a global vision that sees the Kia brand in a position of growth and affirmation for the future leadership of the electric and electrified vehicle market. With an overview of With a big breath taking place in 2026, Kia has built its strategy by focusing on the increase in market share, the continuous electrification process, the progressive development of the network of ancillary services to the canonical world of car sales and finally a continuous digitalization of processes “.

With a 2021 closure with a 3.01% domestic market share (rising to 3.5% in April 2022), by the end of 2025, Kia expects to offer a full range of 11 electric models. Globally, the goal is to achieve a 6.6% share of the global electricity market (excluding China), as well as a 25% share of the sales of the eco-friendly model range.

As part of a global expansion of the electric vehicle market expected by 2026, Kia aims to achieve sales of 500,000 electric vehicles per year and 1 million eco-friendly models (excluding China) globally. And from the point of view of the “eco-friendly” innovations, 2022 will be the year for the complete renewal of the Niro range and the arrival of the GT version of the EV6 neo elected Car Of The Year.

“La Via Elettrica is a joint project of great symbolic value – explains Giuseppe Bitti, CEO of Kia Italy – Our company is evolving on a global level from a traditional car manufacturer to a provider of electric mobility services, as well as great attention is paid to issues. of sustainability and decarbonisation of industrial processes. The inauguration we are celebrating today turns our gaze in this direction, combining elements that contribute to the repositioning of our brand within the national automotive scene “.