Lionel Messi, the football idol, surprised his followers by starring in an advertising campaign for the prestigious Louis Vuitton brand. The Paris Saint-Germain player looked elegant and sophisticated in the photo session, which has already caused a sensation on social media.
In the images, the Argentine star poses at an airport wearing a total black set of a shirt, jacket and tight pants, which he combined with black leather boots. The photograph was taken by photographer and filmmaker Glen Luchford, and is part of Louis Vuitton’s Horizons Never End collection campaign, which pays homage to the House’s luggage-making heritage.
In the Instagram post, which already has more than 300,000 likes, the brand highlights the iconic Horizon suitcase, which offers “unprecedented perspectives and infinite freedom.” In addition, Antonela Roccuzzo, Messi’s wife, publicly praised her husband on social media, sharing the campaign on her Instagram stories.
View this post on Instagram
In a fashion film from the brand, Messi reflects on the Horizons Never End collection, highlighting the comfort and ease of handling of the line’s products. The images of the campaign covered all the international fashion portals, generating thousands of reactions and admiring comments towards the PSG player.
View this post on Instagram