L’Oreal, ‘Active Cosmetics’ division becomes ‘Dermatological Beauty’

Gianguido Bianco at the helm of the Division with the role of General Manager

The L’Oréal Active Cosmetics division changes its name to L’Oréal Dermatological Beauty to reinforce its brands’ mission to increase access to skin health and beauty. The division brings together the brands distributed in Italian pharmacies and parapharmacies: Vichy, La Roche-Posay, CeraVe and Skinceuticals. The change of name of the division, comments Gianguido Bianco, General Manager of L’Oréal Dermatological Beauty Italia since last January, “accompanies the strong changes in the context in which we live: skin disorders are on the rise, as is the use of aesthetic medicine practices accelerated by time spent on social media and the zoom boom.This new name allows us to more clearly express who we are: the L’Oréal division with complementary brands that supports healthcare professionals to assist them in taking care of patients’ skin concerns and to help consumers in the demanding pursuit of beauty”.

Today more than 2 billion people in the world experience skin problems: In Italy this is 1 person out of 4. This figure is destined to grow because the Italian population is ageing: it is the second oldest population in the world after Japan with the 23% of over 65s. Baby boomers feel younger than in other countries: they start to feel old at 70 vs 56 in Europe, they are dynamic and connected, 92% own a smartphone and 46% of them use channels digital to stay informed. In beauty they look for age positivity, clear effectiveness and self care. Post Covid, moreover, we spend much more time connected to devices that transmit our image and continuous exposure to our defects and the use of filters also increases the consultation of aesthetic doctors for which Italy is already 2 country in the EU after Germany with hyaluronic acid and botox in the first 2 places.

“With L’Oréal Dermatological Beauty we continue our commitment to bring sustainable dermo-cosmetic solutions everywhere that can really change people’s lives thanks to brands born to respond to needs related to both specific problems and the desire for beauty – comments Emmanuel Goulin, President and CEO of L’Oréal Italia – For over 110 years, L’Oréal’s mission has been to offer the best in beauty starting from the needs of consumers and focusing on innovation and the pursuit of excellence in terms of quality and safety goals on which we will continue to focus all our efforts”.