Louis Vuitton, Zendaya is the brand’s new House Ambassador

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Zendaya is the new one House Ambassador by Louis Vuitton. The fashion house has unveiled the latest campaign of the iconic Capucines bagthe first with the face of the winner of a Golden Globe and of two Emmys as Outstanding Actress in a Drama Series Euphoria who, last month, was spotted front-row at the Fall/Winter show at the Musée d’Orsay in Paris. The ad campaign, which was shot at the house in Roquebrune-Cap-Martin on the French Riviera designed by pioneering modernist architect and designer Eileen Gray, was photographed by the duo Mert Alas And Marcus Piggott and designed by longtime collaborator Law Roach and shows various models and sizes of the Capucines bag. The elegant creation, launched a decade ago, takes its name from the Paris street where Louis Vuitton opened its first store in 1854 and is distinguished by its manufacture in Taurillon leather and by the versatility of styles that offer the possibility of wearing the handbag, shoulder or shoulder bag. “I remember growing up with Louis Vuitton campaigns,” Zendaya told Vogue. “There was one I loved from the early 2000s with Naomi Campbell, and she’s like lying on a trunk. I can still see it. I can see the picture in my head and I remember seeing it in magazines as a child.” The actress, who also confided that she fills her purses with a variety of items ranging from phones to lipgloss to a computer, called the Capucines model “really well made and durable. If I buy something, I want it to really last. I’m not always the most responsible owner of the bag, so I might throw it around, it could really get ruined, you know, because I really want to use it, and it looks so sturdy.”


In 2023, Zendaya will star in two movies: Challengerslove and tennis story directed by Luca Guadagnino, e Dunes: Part Two, science fiction film directed by Denis Villeneuve and starring Timothée Chalamet. “They’re in really good hands,” said the actress, now looking forward to playing troubled teenager Rue in the film, of the collaboration with the two directors. third season of Euphoria.