The first edition of the recognition for Italian artisans aims to raise public awareness of the importance of preserving and passing on to future generations the country’s unique savoir-faire and skills. Belloni: “Celebrate the excellence of Italian artisans”
A master cameo engraver, a milliner and a duo of young Romans, who use unused and inedible organic waste as resources. They are the winners of the first edition of LVMH’s ‘Masters of Excellence’ award, in line with the Group’s commitment and HR philosophy in recognizing the careers of artisans and preserving ancient savoir-faire. The recognition was created in collaboration with Fendi, Confartigianato Imprese and Camera Nazionale della Moda Italiana, with the patronage of the Ministry of Culture. The awards ceremony for the winners of this first edition took place during Milan Fashion Week, with the presence of prominent figures in the sector.
‘Masters of Excellence’ by Métiers d’Excellence LVMH is the first recognition for Italian artisans, and intends to raise public awareness of the importance of preserving and passing on to future generations the unique savoir-faire and skills of this country. The award highlights artisans belonging to three categories: expert artisans who have distinguished themselves for the quality of their work throughout their entire professional career; emerging talents with a promising project; professionals who have distinguished themselves for their ability to innovate, preserving historical knowledge and skills and reinterpreting them in a modern key.
“Rewarding today’s virtuous artists is an inspiration for boys and girls to approach these noble professions – said Toni Belloni, group managing director of LVMH -. Industrial districts are an inimitable system. Our talents are based on a network of excellence that are the Italian artisan supply chains. This award celebrates the excellence of master craftsmen”. The winner in the master craftsman of excellence category is Fabio Ottaviano, a master of cameo engraving, internationally established and standing out for the quality and variety of materials used, such as shell, mother-of-pearl and semi-precious stones and a workmanship done entirely by hand. His creations reveal the perfect fusion between tradition and modernity. His style is characterized by multifaceted veils and transparencies.
The recognition as an emerging master craftsman of excellence goes instead to Ilaria Soncini (Ilariusss), a milliner with the need to create new concepts of headgear and pass on the tradition of an increasingly rare manufacture. In 2013 she founded Ilariusss, an artisan reality in which his dreamlike mind meets a patient and meticulous manual skill, in addition to the desire to rediscover the artisanal tradition of the costume. Awarded in the master of innovation of excellence category are Francesca Nori and Fabrizio Moiani, a duo of young Romans, founders in 2020 of Verabuccia, a brand born with the aim of rethinking unused organic waste that is not edible for human consumption, considering it non more like waste but as resources. The innovative process patented by Francesca and Fabrizio allows a food by-product, such as pineapple peels, to become raw material for another sector.
Each winner will be awarded: 10,000 euros to reinvest in their business, media exposure (print and digital), mentoring sessions with experts from the Fendi maison. The winners were selected by an exceptional jury, made up of experts internal and external to the Group, including Toni Belloni, group managing director, LVMH, Chantal Gaemperle, executive vice president Human Resources and Synergies, LVMH, Silvia Venturini Fendi, artistic director of accessories and menswear, Fendi, Serge Brunschwig, CEO of Fendi, Francesco Pellerano, WW Industrial Director, Fendi, Carlo Capasa, president of the National Chamber of Italian Fashion.
A special mention was awarded to Scarpelli Mosaici, which received the majority of the public’s votes on the occasion of the ‘Artigianato e Palazzo’ exhibition, held in Florence, during which Métiers d’Excellence Lvmh presented the creations of the 9 finalists of the award. Given the enthusiasm aroused, the ‘Maestri d’Eccellenza’ award will see its second edition thanks to the collaboration of the Loro Piana fashion house.
Source-www.adnkronos.com