MasterChef 13, a world-class evening with record ratings


For the amateur chefs of MasterChef Italia (THE SPECIAL), yesterday was the evening of turning pointthe turning point: an evening full of tension that gave the Sky Original cooking show produced by Endemol Shine Italy the audience record for this season.

record ratings

For the cooking show, last night on Sky Uno/+1 and on demand, seasonal record in ratings: average evening of 897 thousand spectators and the 3.8% of share, with almost 1,243,000 unique contacts and the 72% of permanence, growing numbers of +13% on the homologous episode from last season e +12% about last week. In detail, yesterday’s first episode reached 949 thousand average spectatorswith the 3.5% of share, beyond 1,322,000 unique contacts and the 72% of permanence; The second one 845 thousand average spectatorswith the 4.1% of share, beyond 1,163,000 contacts and the 73% of permanence. In the seven days, last week’s two episodes make a mark 1,898,000 average viewers, with 2,504,000 unique contacts and 76% permanence.

Even on social networks I continue to exploit

On social media the conversation about the show continues to be very heated: last night the total social interactions were 177 thousandstill growing +11% compared to a week ago and from +38% compared to a year ago, and thanks to these data #MasterChefIt was the most commented content of prime time (excluding sporting events). The official hashtag remained on the podium of the Italian Trending Topics throughout the evening; the names of Kassandra, Niccolò, Eleonora, Settimino, Michela also appeared in the TT chart (sources: Talkwalker SCR; Trends24.in).

the surprise double elimination of the evening

After the “baptism of fire” of the Red Mystery Boxthe unprecedented flaming red test that saw the return of the chef Davide Scabina Pressure Test flash studied by the judges Bruno Barbieri, Antonino Cannavacciuolo And Giorgio Locatelli stirred the Masterclass; so one Test outdoors to the Padel Club of the Tolcinasco Castle (Milan) which saw the two brigades discuss healthy food; finally a new and decisive one Pressure Test dedicated to stuffed squid. Two other amateur chefs had to take off their aprons and go home, two eliminations that more than ever surprised the other members of the Masterclass (and the audience at home): Andrew34-year-old sommelier and sales agent of Chinese origins and home in Senigallia, e Alberto33-year-old manager of a fish shop in the province of Padua.

The race continues on Thursday 25 January, exclusively on Sky and streaming only on NOW

chef Cannavacciuolo, also starred on the Padel court

Yesterday was a particular outdoor test. The Masterclass has in fact moved to a padel court, to compete not with rackets but with the healthy dishes required for the test. And while the amateur chefs were busy cooking, Antonino Cannavacciuolo wanted to experience firsthand this discipline which is one of the great trends of recent years: for his opponents, however, the real danger was not his forehands or his backhands but his famous and “very painful” slaps. Below is the VIDEO that sees it in action…



Source-tg24.sky.it