Meta launches the “Christmas bonus” for Instagram creators: how it works and who is entitled to it

ZUCKERBERG’S “GIFT”.

• A few weeks before the arrival of Christmas and the end of year holidays, Meta – Mark Zuckerberg’s giant – has decided to reward some selected creators of Instagram who publish deemed images and reels particularly creative. The announcement was made by the company itself on its blog

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THE “CHRISTMAS BONUS”

• The selected creators, explains the company, are invited to test this incentive – already renamed by some “Christmas bonus” – until the end of the year. In essence, Meta will allow them to obtain an income (in addition to what they already collect economically by working with social media) based on number of plays of their reels and of views of their photos during the holiday period

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THE REQUIREMENTS

• Creators who receive the invitation directly from Meta can then activate the “Christmas bonus” e start monetizing. The only condition dictated by the US giant is that the contents published by the creators satisfy monetization policies of the platform

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WHO IS ENTITLED TO THE “CHRISTMAS BONUS”

• As he explains Benzinga Italyan information agency specializing in monetizable trading ideas and in-depth analysis of the US market, the “Christmas bonus” is currently active only for creators from three countries: United States, South Korea and Japan

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FROM “CHRISTMAS BONUS TO “END OF YEAR BONUS”

• However, the operation will be the same for everyone, regardless of nationality: Meta has in fact introduced this new incentive to help creators without distinction to generate more revenue through its platforms. And in compliance with religious differencesfor selected users in South Korea and Japan the incentive will be called “end of year bonus“

THE OTHER NEWS

• On his blog, Meta also announced a update from the subscription features for Facebook and Instagram creators. “To help them grow their membership community, we introduced new promotional tools how to make the ‘Subscribe’ button emerge when followers see their content in the Feed and simplify welcoming new subscribers via Direct and Stories”

TRIAL SUBSCRIPTIONS

• As he explains Benzinga Italy quoting Pymnts.coma site specializing in fintech And digital economythe American giant is also allowing creators to offer to their followers Free 30-day trial subscriptions and the possibility of modify prices of subscriptions over time

ONE MILLION ACTIVE SUBSCRIPTIONS

• At the moment, we read on the Meta blog, there are one million active subscriptions for Instagram creators. This feature, which allows creators to deepen the connection with your followers and at the same time obtain constant monthly revenueswas recently made available in 35 new countries

“CREATORS ARE THE SMEs OF TOMORROW”

• According to Marie-Elise Droga, Head of Fintech at Visa, creators “cannot be seen through the lens of an individual consumer”, as they are “the category of small and medium-sized businesses with the fastest growing in the world“

A VERY VAST POTENTIAL

• According to the American expert, creators must enjoy more consideration given the very vast potential of the online market social commercewhich touches the one trillion dollars. Social media stars can therefore be considered the digital equivalent of the SMEs of the future

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