Courtesy Etro press office
Etro presented her spring-summer 2023 women’s collection at the Milan Fashion Week. The show marked his debut as the maison’s new creative director for Marco De Vincenzo
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Courtesy Etro press office
Marco De Vincenzo has chosen to bring “a new point of view”, unequivocally his, to the style of the maison. There hasn’t been much time from the announcement of his post to the fashion show in Milan
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Courtesy Etro press office
“I trusted myself and the joy of being here, I decided – says the Sicilian designer – to assert the beautiful things I love about this job. Since I joined the company I have wondered what Etro was for me and I tried to free myself from the past because it felt like a trap”
Fashion, Marco De Vincenzo new creative director of Etro
Courtesy Etro press office
“I am not a designer who forces himself, it came naturally to me to look for a new point of view”, said De Vincenzo. A point of view that does not erase the history of the brand: it chooses to start from its originsbecause Etro was born as a fabric company, and to combine the foundations of the maison with the codes of its new creative director
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“A marriage like many others – jokes De Vincenzo – in which sometimes one element of the couple prevails and sometimes another”. The start and end of the show are very Etrowith jacquard denim trousers that open the runway and lace dresses with print inserts that close it
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Courtesy Etro press office
The heart of the collection is very De Vincenzo: the rainbow degradé cable knit dresses, which is her signature, the satin sheath dresses with duchesse fringes. All soaring on Aladdin’s clogs, between bird patterns and exotic fruit embroidery, striped shirts and shorts that combine the brand’s DNA and the style of its new creative guide
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To attend the parade, the whole Etro familywho passed the baton – not surprisingly chosen as an invitation to the show – to the creative class of 1978
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The journey just started by Marco De Vincenzo, new creative director of Etro, starts from the origins of the maison to lighten and simplify an ever-present tradition. It is a heritage viewed with new eyes in search of an eccentric and essential aesthetic
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“Having fun like a gardener with an old botany booklet flowers, birds and exotic fruits animate the fabrics like a graft on a catwalk transformed into a psychedelic pattern trampled on by very high Aladdin’s clogs “, explains the maison
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There is the past origins mixed with the future of sustainability in bags made with fabrics taken from the maison’s archives together with ultra-modern recycled plastics, there is the brand’s expertise in hand-dyed multicolor cashmere, in denim brocades, in degradé stripes on cotton shirts
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Courtesy Etro press office
“An eccentric Sicilian aristocrat of the nineteenth century, having to go on a pilgrimage on foot from Palermo to Santiago de Compostelahe decided to break down the distance that separated him from that goal and recompose it into many small paths in his garden, fully equipped, however, as if he had really had to travel that path ”
Courtesy Etro press office
With this spirit Marco De Vincenzo thought of this collection; a great journey from a standstill in which the imagination leaves the past aside and looks to the present in the construction of a wardrobe made of dry shapes, of essential pieces with decisive proportions, micro or macro, of a decorativism mixed with the essential that has its roots in the most radiant Made in Italy
Courtesy Etro press office
The parade of Etro at Milan Fashion Week
Courtesy Etro press office
The parade of Etro at Milan Fashion Week
Courtesy Etro press office
The parade of Etro at Milan Fashion Week
Courtesy Etro press office
The parade of Etro at Milan Fashion Week
Courtesy Etro press office
The parade of Etro at Milan Fashion Week
Courtesy Etro press office
The parade of Etro at Milan Fashion Week
Courtesy Etro press office
The parade of Etro at Milan Fashion Week
Courtesy Etro press office
The parade of Etro at Milan Fashion Week
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Source-tg24.sky.it