Milan Fashion Week, the Gucci S/S 2024 fashion show. Julia Roberts is in the front row. PHOTO

A look composed of a pair of shorts with a thin top, a maxi coat (which has the brand’s iconic red and green ribbon in the back slit) and platform shoes is the choice of Saturday De Sarno for the opening of the fashion show Gucci Spring/Summer 2024, a fashion show that marks his debut in the role of creative director of the Italian fashion house. The exit is significant: Gucci’s new course will be oriented towards essentiality, contemporary taste and impeccable tailoring

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The shorts, miniskirts and minidresses that populate the catwalk outings tell of the designer’s intentions for the next season which will be characterized by a return to the past, not the remote one of the brand – as was clear from some recently released interviews – but that of the designer born in 1983 who grew up in the years in which his place was occupied by Tom Ford

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De Sarno, as a Millennial, is well aware of the tastes, trends and great returns of the public to whom the collection is aimed and shows off looks made up of highly desirable pieces: from the tank top to suits with blazer and very short skirt

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The collection is animated by contrasts that build a styling very contemporary. Mini skirts and maxi platforms, maxi pullovers and hot pants

It’s impossible not to immediately notice the very high shoes that streamline the silhouette of the models on the catwalk

Leather and vinyl, materials used a lot in this collection, exalt the Redthe brand’s ultra-recognizable shade and very present in Spring/Summer 2024. A red blazer could not be missing on the catwalk, a reinterpretation of a Gucci cult which De Sarno confesses to having purchased (in the velvet version) with his savings in his youth

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The many renewed versions of the iconic Gucci bags also catch the eye. De Sarno has revised many bestsellers in a jewel key and vitamin colors

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The mix of styles and materials also passes through the combination of an oversized sweatshirt with a front zip (and tone-on-tone logo) and a vinyl skirt with pumps

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Here, however, the styling passes through a denim jacket combined with a shiny leather pencil skirt

The evening lights up with lingerie dress in leather intended for anything but private occasions

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The reference to the carefree spirit of the wardrobe of the beginning of the millennium is very strong in the straight-cut minidresses, entirely embroidered with crystals that reflect the white lights of the Gucci Hub, a location chosen a few hours before the show which, initially, was supposed to take place outdoors , in Brera, in the heart of Milan

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In the notes left to the guests of the fashion show (also published online for the live streaming audience) De Sarno underlines the condition of joy that animated his first collection for Gucci. The designer has infused the garments and accessories with a positive feelingthe one that accompanies his renewed love for fashion, hence the name of the collection: Still. In closing it cannot be missed Again, again, again by Mina in the remix created by Mark Ronson who signed the soundtrack of the parade

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Here is the exit of the Campania designer at the end of the fashion show

The glamorous show begins before the parade begins. The elite of international fashion and showbiz will be at the eagerly awaited Gucci event. Sitting in the front row are Kendall Jenner and Anna Wintour

The flashes also capture the dark atmosphere that precedes the parade Julia Roberts. The diva stopped to say hello Francois-Henri PinaultPresident and CEO of Kering which owns Gucci and who could not miss the important event

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Among the guest stars there is also Julia Garner who has been the face of Gucci since the beginning of 2023. With her, in the photo, her husband Mark Foster

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Vittoria Ceretti and Daria Werbowy (the first and last in these photos) are the first two faces of the Gucci campaigns of the De Sarno era. In the center, another Italian top model, Mariacarla Boscano, sitting next to Sabrina Impacciatore

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For the first time at a Gucci event the entire Ferragni women: Chiara and her sisters Valentina and Francesca, together with mother Marina Di Guardo. The male companion of the family is, of course, Fedez, also a guest of many events in this Fashion Week

Milan Fashion Week: THE SPECIAL