Milan Fashion Week, the Prada S/S 2024 fashion show: the return to reality. PHOTO

The audience at the Prada fashion show, women’s collection Spring/Summer 2024, was startled when, with the start of the fashion show, the flagship event of Milan Fashion Week in September, the sticky liquid that had already appeared in the scenography of the men’s fashion show reappeared. The element is more than decorative because on the catwalk looks are very similar for her, in line and spirit, to those seen for him last June

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As always, the atmosphere and imagery recreated for the fashion show (in which the evocative soundtrack that begins and ends with the music by The woman who lived twiceHitchcock’s masterpiece) act as a key to understanding the collection which is inspired by a sartorial classicism that recalls, in many looks, the wardrobe of women from the 1950s, an obsession of Miuccia Prada

The very short, low-waisted shorts, slightly roomy on the thigh, made their debut in June in the collection designed for men. There too, the combination is with decorative shirts and wide shoulders

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It’s impossible not to notice the footwear, again pointed and very structured pumps, and the bags, always one of the strong points of the Prada collections. In some cases the bags are coordinated with the looks

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Courtesy Prada

The real treasure of this collection are the bags that reinterpret a archive model originally designed by Mario Prada In the 1913. The bag, originally proposed in moiré silk and now recreated in nappa and re-nylon, has a closure embellished with an element that portrays a mythological figure that struck the imagination of the founder of the fashion house over one hundred and ten years ago. Mario Prada, traveler and lover of decorative art, was a great collector of exotic objects which often served as inspiration for his creations

For Miuccia Prada and Simons, S/S 2024 is a tribute to the art of creating clothes. Each garment and accessory is the re-proposal of essential pieces In the repertoire of the brand, from the slipped midi dresses, to the transparent and light midi dresses (in combination with heavy sweaters), to the waistcoats with utility details (which are also back in the men’s collection), with the addition of new handmade embroidery and created with refined tailoring to lighten the structures

The Prada fashion show at Milan Fashion Week. PHOTO

At the center of the fashion show there is room for some dresses with a remarkable visual effect, dresses lined with organza so light as to suggest, in movement, a fluttering, ethereal, bordering on ghostly effect. In the photo, the detail of the beauty look and thehairstyle with headbandthe same for all outputs

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In an only apparently rigorous collection, which belongs to a need for concreteness and to a return to reality – as explained by the Prada-Simons team – there is room for a twist that is never missing in the brand’s creations. In this collection it materializes in the fringesalso in a sparkling version

Miuccia Prada and Raf Simons share their usual discreet outing with Fabio Zambernardidesign director who worked for forty years for the Milanese fashion house, contributing significantly to the development of the aesthetics of the Prada brand known and appreciated throughout the world

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The Prada fashion show is one of the events richest in international stars of the entire Fashion Week. Here are the shots of the arrival at the Fondazione Prada Deposito of Vincent Cassel, Emma Watson and Benedict Cumberbatch, all three faces of the Prada 2023 campaigns

The love for Prada cuts across various worlds of global entertainment. In the photo, from left: the French model Camille Rowe, the pop star Rosalia and Sofia Richie

In Prada clothes (from left): the actress Benedetta Porcaroli, Scarlett Johansson, testimonial of the bag line since 2023, and the couple formed by Chiara Ferragni and Fedez

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The fans present in Milan and those online went wild over the presence of the Korean group Enhypen in Italy. In the photo, the seven members

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Other faces, from cinema and streaming TV, who collaborate and who often wear Prada. From left: Hunter Schafer, Laetitia Wright and Ayo Edebiri

In the front row the director Wes Anderson, in total white, sits between the actors Scarlett Johansson and Benedict Cumberbatch. Both have recently worked with him

Asteroid City, the cast’s looks at the NYC premiere. From Scarlett Johansson to Maya Hawke

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Courtesy Prada

Kylie Jenner is also very photographed, opting for a little black dress with long sleeves and a high neck made precious by a jeweled skirt with teardrop crystals

Milan Fashion Week: THE SPECIAL