Miley Cyrus testimonial of Gorgeous Magnolia, the third Gucci Flora fragrance

There Endless Summer Vacationthe endless summer holiday season of Miley Cyrus (definition taken from the name of his latest album) is enriched by a new professional goal. The multi-platinum singer, already chosen by Gucci as face of Gucci Florais at the center of the third chapter of Gucci Beauty fragrances: Gorgeous magnolia.
The artist, one of the best known faces of the group of testimonials and ambassadors of the Gucci Family, is a very powerful symbol of inner strength and femininity, concepts that well define the third Eau de Parfum of the luxury brand. This new Cyrus campaign is also signed by Petra Collins who also curated the Gorgeous Jasmine and Gorgeous Gardenia campaigns.

Miley Cyrus, a strong and vital testimonial

When in 2021 Gucci announced the entry of Miley Cyrus into the stable of its testimonials it was clear that the singer with a complex and varied personality would be perfect to interpret the different spirit of the various Gucci Flora fragrances. The three campaigns created by the thirty-year-old from Tennessee, all similar in style and directed by the same artist, as well as letting us enter the world of enveloping Gucci fragrances, lead us to explore a nuance of the singer’s way of being who in recent seasons has been protagonist of one personal revenge and truly incredible professional success.
Gucci Gorgeous Magnolia represents inner strength, a powerful feeling that Cyrus embodies perfectly, especially in this season of his life in which he has learned to manage the travails of his love life by transforming them into art, therefore into music.
Beloved of her generation and a pop culture cult figure of her era, Miley Cyrus is one vital and energetic testimonial, free to be what he wants, characteristics that those who have always appreciated Gucci cannot fail to consider.

Gorgeous Magnolia, the third Gucci Flora campaign

The latest Gucci Flora campaign, for the atmospheres, settings and look of Cyrus bring us back to those of the fragrances Gorgeous Gardenia (2021) and Gorgeous Jasmine (2022), which had Alessandro Michele as artistic director who was at the helm of Gucci until November 2022.
This new chapter is also imaginative and characterized by thatvintage vibe which makes all Gucci campaigns recognizable, even when bright colors are present.
Cyrus has the mullet hairstyle that she has sported for a long time in the past seasons and her purple outfit matches the color of the Eau de Parfum bottle which, this time is lilac.
Gucci describes this perfume as joyful, bright and powerful, all adjectives that apply to the testimonial of the fragrance. Floral notes are dominant in these luxury perfumes that are highly appreciated on the market and which refer to deep sensations. About Gorgeous Gardenia the singer said that she reminded her of her grandmother’s perfume which always smelled of freshly picked flowers. The impression of being able to go back in time was what she liked most about that perfume.