Most followed leaders on social media. The Digital Observatory ranking

L’Digital Observatory analyzed the activities of 196 heads of government on social channels, ie the followers, interactions and engagement that the most powerful world leaders have created with their posts on Instagram, Facebook and Twitter in the last three months. Let’s find out who stands out in this particular ranking

Here is Meta Verified, the news on Facebook and Instagram

The Indian prime minister, a member of the Bharatiya Janata Party, Narendra Modi, is the leader with the most followers on social media. The head of the Indian government in office since 2014 is in fact followed by a total of 207 million people

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The second-ranked world leader in followers is the president of Indonesia Joko Widodo. Also in office since 2014, he is far from Modi’s numbers however, with around 80 million followers on his profiles

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The 46th president in the history of the United States Joe Biden he has to settle for the bottom step of the podium, behind the leaders of India and Indonesia. For the representative of the Republican party, the followers are 66 million

Just off the podium was the president of Turkey Recep Tayyip Erdoganwhich is therefore fourth in this special ranking with its 40 million followers, the same position it holds as regards theoverall engagement (user interactions to published posts)

It is obviously the one that has had the highest growth in the last two years, in fifth place in the ranking is the Ukrainian president Volodymyr Zelensky with 27 million followers. The interaction with his community is also excellent, earning him the second post behind Lula in terms of engagement

Behind Zelensky is the president of Brazil Luiz Inacio Lula da Silva, with over 25 million followers. However, Bolsonaro’s successor is in first place in terms of overall engagement, with over 80 million likes and comments on his posts

Italian Prime Minister Giorgia Meloni is in nineteenth place for followers among world leaders with more than 6 million followers, but with excellent engagement (ninth place) and 410 contents published in the last three months

It comes in twelfth place Pope francesco, with its 14 million followers on social networks. In counting followers, however, the pontiff’s absence from Facebook, a social network on which Bergoglio does not have a profile, must be considered

Another interesting fact that emerges from the Digital Observatory study concerns the president of Venezuela Nicolas Madurowho in the last three months has been the Head of State who has published the most content, with 1,461 posts

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