The first project will be a capsule that will be released in spring/summer 2025
Napapijri chose British designer Christopher Raeburn as global creative director. Raeburn’s distinctive approach to fashion design as a driver of change will bring new vitality to Napapijri’s iconic visual and stylistic identity and expand the boundaries of its long-established dedication to responsible materials and innovation. “I am happy to join Napapijri – says Raeburn -. I am passionate about creating authentic, functional and responsible designs that incorporate innovative materials and products. Napapijri is a brand that truly embodies these values and I am excited to work with the team and explore the incredible Napapijri archive. Together, we will elevate our products with modernity, functional fashion and digital innovation. Our goal is to ensure this approach is reflected in every creative touchpoint for the Napapijri community and beyond.”
This collaboration is based on the meeting of Raeburn’s famous design ethic – Remade, Reduced, Recycled – and Napapijri’s dedication to sustainability as the most radical form of creativity through design and innovation. Working closely with the various teams, Raeburn will distill the brand’s outdoor heritage and urban atmospheres into cutting-edge looks, guiding product development and creative direction towards an elevated, responsible and culturally relevant trajectory.
“We are pleased to welcome Christopher Raeburn to the Napapijri family – comments Silvia Onofri, president of Napapijri -. Christopher is a visionary designer whose creative leadership and experience will be instrumental in elevating the brand and shaping its future direction. The meeting between his unique ethos and Napapijri’s original approach to lifestyle fashion is bound to speak authentically to our community and generate culturally relevant conversations”. Raeburn’s first project for Napapijri will be a capsule collection releasing in spring/summer 2025, while the first full men’s/women’s collection made under his supervision will follow in autumn/winter 2025.