1,400 trees planted in Bitonto
An area of over 10 thousand square meters; 1,400 plants planted. Nespresso celebrates the National Tree Day and brings the ‘Cities that breathe’ project to Puglia, an initiative carried out in Bitonto, in the metropolitan area of Bari, in one of the thirteen municipalities of the Alta Murgia National Park. The objective is to implement an environmental regeneration of the territory by contributing to the increase of its biodiversity and to the mitigation of CO2 emissions.
The peculiarity of this forestation intervention is that it involved aurban area located in the heart of the Park, hit by 12 fires between June and September 2021. In fact, it is not possible to carry out these interventions in the areas directly affected, because at least 5 years must have passed to guarantee the success of the operation. Thus, as part of this same project, over 10,500 square meters have already been reforested in Lombardy.
“We are very proud to bring our project to Puglia – explains Chiara Murano, Sustainability & She Manager of Nespresso Italiana – the protection of the territory and the environment is a value we have always believed in and that guides us in the development of our activities. we have decided to work alongside Legambiente and AzzeroCO2 to support and enhance the environmental and landscape heritage of our country. A commitment that we carry out globally to create shared value along our entire value chain, from the countries of origin of coffee to society and to the territory we feel part of here in Italy “.
For over twenty years, in fact, Nespresso has been primarily committed to protecting the ecosystems on which its coffee plantations depend. But not only. This year the activity will focus on the protection of a greater part of the Amazon rainforest by supporting the protection of 10 million trees, through the partnership with Conservation International. A support that will help communities and will allow them to strengthen infrastructures, provide salaries and basic equipment for forest monitoring.