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New app usage record in the world: 4 hours and 48 minutes per day, for global spending over the last 12 months – still marked by the pandemic – of $ 320,000 per minute. They are the data of the 2021 report prepared by the App Annie analysis platform, in which the most downloaded applications were analyzed and the behavior of users when using smartphones or tablets was examined
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Usage time is intended for 42% to social applications and communication. In Italy the most downloaded are the apps related to the Covid-19 emergency (PosteID, IO, VerificationC19, Immune)
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Therefore, more and more time is spent in front of the display of mobile devices and on apps. Almost five hours a day on average. But the roof is breached in South Korea and Brazil. Time is spent mainly on social media (42%) and photo and video apps (25%), 8% is dedicated to games, 3% to entertainment
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Also in 2021 the most downloaded app globally was TikTok, followed by Instagram, Facebook and WhatsApp. In the top 10 there is also room for Zoom and CapCut for video editing. The games with the most monthly users in the world were: PUBG Mobile, Roblox and Candy Crush Saga, still in the Pokemon GO ranking
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If you look at theItalyinstead, in 2021 the most downloaded applications were those related to the pandemic: PosteID, IO, VerificationC19, Immuni, including Vinted, to buy and sell used clothes, including designer clothes. Also in our country, in terms of monthly active users, in the lead are WhatsApp, Facebook, Instagram and Messenger, among the top ten also Amazon, Spotify and Netflix
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The ranking of apps with which you spend more sees Dazn, Disney +, Google One, Tinder and Netflix in the lead. Of the games, the most downloaded was Count Masters
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In world terms, parallel to the demand the offer also grows of applications with 2 million unreleased apps published in 2021 (77% of which on the Google store)
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Adding up the App Store and Play Store, there are 21 million applications published to date. In 2021, according to the report, 233 apps and games spawned more than 100 million dollars. And 13 of these generated over 1 billion
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It should also be noted that there are substantial differences in app downloads and purchases depending on the generations
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There Generation Z (those born between 1997 and 2010) prefer social and video apps, the Millennials (born from 1981 to 1996) messaging apps, the Gen X (1965-1980) do not seem to be focused on a specific category
Source-tg24.sky.it