New York Times: “Facebook and Instagram paid meta-currency in the EU”

According to reports from the New York Times, Facebook and Instagram are considering introducing ad-free paid accounts in Europe. This initiative by Meta, explains the US newspaper quoting some sources, appears to be a response to the regulatory authorities of the European Union in the context of the new antitrust rules envisaged by the Digital Markets Act. With the subscription option, thus, users will not see advertisements, thus providing an alternative to those who prefer to avoid the commercials-based service that uses personal data analytics.

Offer users an alternative to preserve privacy

Those who pay for Facebook and Instagram subscriptions will therefore not see advertising in the apps, the sources told the NYT, who spoke on condition of anonymity because the plans are still confidential. This could help Meta fend off privacy concerns and other scrutiny from EU regulators, offering users an alternative to ad-based services that rely on analyzing people’s data. Meta – continues the NYT – will also continue to offer free versions of Facebook and Instagram with ads in the EU. It’s not yet clear how much the paid versions would cost and when the company might make them. A spokesman for Meta, consulted by the NYT declined to comment. For nearly 20 years, Meta’s core business has been centered around offering free social networking services to users and selling advertising to companies that want to reach that particular audience. Providing a paid service would be one of the most tangible examples yet of how companies need to re-engineer their products to comply with data privacy regulations, particularly in Europe.