New record for Nissan CFL of Lucca, which won the prestigious Nissan Global Award for the third consecutive year. A Nissan partner since 1990, in 33 years of activity CFL has won this title 9 times, so much so that it ranks fourth among the best Nissan dealerships ever in the world for commercial results and quality of sales and assistance processes. The awards ceremony took place at the Foodmetti stand inside the Lucca Comics & Games, in the presence of Marco Toro, President and CEO of Nissan Italia.
Nissan CFL wins for customer loyalty and satisfaction
This year, Nissan CFL of Lucca won thanks to a market share in the private channel of 4.7%, 78% more than the Italian average. In the after-sales area, the dealership stood out for a customer loyalty rate of 89% within 10 years, 59 percentage points higher than the national average. Finally, sales and after-sales customers declare themselves “totally satisfied” at 99.5% and 96.9% respectively. The Nissan Global Award is a global competition based on a series of business and customer satisfaction indicators, involving around 4,000 Nissan dealers worldwide, of which only 4% of the total wins, equal to 160 dealers globally , of which three in Italy.
The customer always at the center
The awards ceremony took place at the Foodmetti stand inside the Lucca Comics & Games: “Year after year CFL continues to collect successes, consolidating its position as the Nissan dealer in Italy with the highest number of Global Awards won – commented Marco Toro during the awards ceremony – The excellent commercial performances and the high levels of customer satisfaction are proof that the entire CFL team knows how to make the most of the opportunities offered by the territory and to embrace Nissan values by always placing the customer at the centre”.
Three titles in three years
Alessandro Quirini, owner of the CFL dealership in Lucca, was also satisfied: “Three Nissan Global Awards in three years is a dream come true and being among the top four Nissan dealerships in the world in terms of number of titles won fills us with pride. Perfect number three, because this year also marks 33 years of CFL with Nissan. And there are all the conditions to continue to do well, thanks to a professional and motivated team and the range of highly competitive Nissan products and services.”
Nissan electrified Crossovers protagonists at Lucca Comics & Games
For the Lucca Comics & Games Festival – the international fair dedicated to comics, animation, games, video games and fantasy and science fiction imagery, which was held in Lucca from 1 to 5 November – Nissan CFL created, in collaboration with the cartoonist Carmine di Giandomenico, the branding of a Nissan Qashqai e-POWER and an X-Trail e-POWER e-4ORCE. The two cars, exhibited in the area reserved for the dealership as part of Foodmetti – Artisti delle Tavole – were admired by the many visitors to the event who were thus able to discover “the super power” of Nissan’s plug-free electric. Maximum safety, maximum control, and for the first time an all-wheel drive that thinks about the planet with reduced emissions thanks to 100% electric driving without charging cables.