With an average recovery of over 80% of the raw materials they are made of, including plastic and metal materials, magnets, lithium ion batteries and circuits
An estimated recycling of up to 500 thousand tobacco heaters within the year, with an average recovery of over 80% of the raw materials they are made of, including plastic and metal materials, magnets, lithium ion batteries and circuits. Philip Morris Italia presented ‘Rec – Recycling for circular economy’, a recycling project totally dedicated to its Iqos devices, the heated tobacco product with over 2 million users, and to the Lil tobacco heater.
“We are proud to announce this recycling project which is part of our sustainability strategy to promote a circular economy – commented Marco Hannappel, president and CEO of Philip Morris Italy and president of South-Western Europe of Philip Morris International – Over time , recycling millions of devices in Italy will allow us to add another fundamental piece to our integrated supply chain, developed in recent years around innovative combustion-free products. A supply chain that already involves over 40,000 people between agricultural, manufacturing and consumer services”.
The Rec project, in this first phase, affects Iqos and Lil devices returned by consumers as part of Philip Morris’ warranty and commercial initiatives. These devices, if classified as waste as they are no longer usable, are delivered by a logistics partner company to a company specialized in the treatment of Waste Electrical and Electronic Equipment (WEEE) which takes care of the separation operations of the raw materials contained in devices, as well as recovery activities.