Players become cryptocurrencies, Floridi: “it could revolutionize the entire ecosystem”

The Starcks platform is operationally ready to start next week

An operation that leverages the value of the image rights of the stars of the football scene. Which in fact, would turn into cryptocurrencies and real “media companies”, therefore subjects able to generate and monetize content for their supporters. And on this we must pay attention, explains Emanuele Floridi, creator of the Starcks project together with the prosecutor Alessandro Moggi, to ‘Il Sole 24Ore’ because “in a sector such as that of football in need of fresh resources, the possibility of transferring, through specific tokens , a share of the player’s card could revolutionize the entire ecosystem. Every fan could contribute to the club’s success by buying a share of Dybala, Messi or Ronaldo. ” Who, in a second phase, may also consider using these image rights as part of their compensation.

The Starcks platform ( is operationally ready to start next week with its fil rouge that unites football champions, their sporting performance and fans thanks to web 3.and the Blockchain mechanism. The first footballer with whom 3.0 fans can have fun will be Ciro Immobile, followed by other athletes including Nico Gonzalez, Davide Frattesi, Gianluca Scamacca, Mattia De Sciglio and Riccardo Marchizza. All this, in the estimates of the creators, to get to “tokenize” all the major Serie A players in the early months of 2023.

“The world of football – explains Floridi – is already present on the web 3. and collects an expenditure of about 1.6 billion dollars every year. What is missing, however, is a platform that concentrates and amplifies the relationship between fans and their idols. Although the popularity and success of the stars largely depend on the base of their supporters, fans have no concrete tools to participate in the success of their idols and obtain rewards “. The consequence, in short, is that the fans remain only spectators and not an active part of a world that, however, involves and thrills them. “This is an untapped potential that we now want to unlock thanks to web 3. and Blockchain”.