Pleasure business is booming, presented at the 63rd edition of the Boat Show

The industry numbers are encouraging

The 63rd edition of the Boat Show – in Genoa from 21 to 26 September next – has already been sold out since June. Presented today with a press conference at Palazzo del Principe, the event will host the main brands of international pleasure boating, confirming the strategic role of the event as a unique business platform in the world. “Our companies conquer markets all over the world, so the Show is in the highest ranking of international nautical events” says Marina Stella, general manager of Confindustria Nautica, the national sector association that organizes the symbolic exhibition of all the international pleasure boating chain. “With the collaboration of the Ice Agency and the Ministry of Foreign Affairs – underlines Stella – we have presented the 63rd edition of the Show all over the world and thanks to Ice there will be operators of the specialized foreign media sector who come from as many as 35 Countries, from all five continents”.

In addition to being an exhibition platform, the Boat Show is a place for discussion with institutions and stakeholders, as well as a training container with over 120 conferences, workshops, seminars, presentations on the topics of innovation, sustainability, work, technological evolution. A space where the excellence of Made in Italy contaminates creating a unique environment, capable of enhancing the value of the relationship.

“The Salone is among the most representative appointments of Made in Italy at an international level – says Lorenzo Galanti, general manager of the Ice Agency – It represents one of the sectors that have had the best performances in recent years. In the nautical sector – Galanti points out – Italy is in first place in Europe and third in the world among exporters, after China and South Korea. In 2022, Italian pleasure boating recorded a turnover of 7 billion euros , 3.3 billion of which are directed abroad. These are remarkable numbers that demonstrate how strategic the sector is for Italy and how much it can grow over time”. The Salone is a jewel for the city of Genoa, an exhibition that “is growing continuously, as the city is growing,” says Mauro Ferrando, president of the Porto Antico.