Portelli (Digital Suite): “The SME debacle can be anticipated”

“From what emerges from our study, it is not the wrong investments or the consequences of the global crisis that make small and medium-sized enterprises fail, but it is the lack of innovative and digital tools for control and strategic planning. Through the use of these innovative skills, it is possible to effectively monitor and anticipate the economic debacle, acting accordingly with choices that give lifeblood to minimize the negative consequences for oneself and for all the stakeholders involved”. To say it Roberto Portelli director of the “Digital Suite” national study center who has also organized a national webinar on the subject entitled “Why companies fail”, on May 16th (it can be followed by connecting to the link https://www.eventbrite .com/e/biglietti-perche-le-aziende-falliscino-632658216757) and in which the national vice president of Consumatori Associati, Francesco Fiorillo, will also participate.

“A technological approach to the company crisis is therefore increasingly necessary – continues Portelli – by adopting innovative strategies and tools for correct planning and to be able to get out of economic difficulties”. In this context, enabling technologies are fundamental both at a managerial and organizational and proactive level, and in this sense, the field of digital transformation is essential today, which is not exactly obvious or even fully understood. The problem therefore widens when the context of digital culture is absent in many companies, especially in SMEs which are currently suffering the most”. “In a moment of great global uncertainty – continues Portelli – in which companies are struggling to survive, there are many variables independent of the company’s will and the entrepreneurs’ resources: the crisis is a constant threat that can widen production and organizational problems, and it can affect any enterprise, even the most sound from an economic point of view. From what has emerged from our studies, in many cases, improvised, improper or difficult management of cash flows adds to the situation, which is why it is essential to use innovative tools. In fact, from an economic point of view, one often navigates on sight, without a precise and updated vision of income and expenses. Compared to fluctuations, market volatility and the succession of crises, however, the financial aspect is one of the few conditions that can potentially be governed. This implies not only the ability to manage finances, but also to foresee and act accordingly, identifying the choice of the most appropriate strategy according to the specific circumstances of the company with a detailed action plan. The biggest difficulty is being able to integrate the many monitoring needs into a single view, which includes the analysis of historical cash flow data and the forecast of future ones based on forecasts of sales and costs, optimized for the general corporate governance, including aspects related to human resources, commercial productivity and all company commitments”.

“On the other hand – concludes Portelli – rivers of words have been written on the subject, and today “fintech” systems could play a decisive role in monitoring cash flows, the vital support of every company. The use of ad hoc tools and solutions becomes essential for identifying early signs of difficulty, relying on predictive models that allow the administration to have a clear vision of the economic trend, prevent the lack of liquidity and therefore the company crisis”. The lawyer Francesco Fiorillo also agrees, underlining: “in my profession I have noticed that the majority of entrepreneurs who find themselves in economic difficulties have let themselves be dragged into the abyss by their emotions or sensations, letting themselves be guided by instinct; very often when they turn to us it is too late and even if they rely on the law and try to unmask scams or to draw on specific funds for deferred payments, bankruptcy cannot be avoided. If they had relied on digital software that shows them as many possible scenarios, acting more rationally, they probably would have avoided the most serious consequences”.