Poste Italiane launches the “fresh” express courier service, a home delivery project for fresh food products, already active in 16 provinces
Thanks to the partnership between MLK Deliveries and Mazzocco Srl, Poste Italiane enters the market for fast home deliveries of fresh consumer products. The “fresh” deliveries of Poste Italiane are already operational in many cities, including Rome, Milan, Turin, Bologna and Florence and will soon be extended to all the main capitals.
How does it work
The products purchased online will travel on refrigerated vehicles and will be delivered in the time slot chosen by the customer. The recipient will also have the option of collecting the package from a “fresh” point, instead of the address previously indicated, by notifying the change online up to 30 minutes before the established delivery time.
With this operation, Poste Italiane expands the range of logistics services linked to eCommerce to seize the new opportunities offered by the continuous rise of the food and wine sector, which has seen the value of online purchases triple in the last four years.