The growth of the business linked to the world of beauty and cosmetics has pushed Prada to embark on a new adventure with the creation of new lines: Prada Color and Prada Skin.
The make-up and skincare products, available for purchase online through the brand’s official shop from 1st August, will arrive in physical stores first in Europe (in Rome in the autumn, in the United Kingdom from August 18) and then in the United States (from January 2024). Public interest is already skyrocketing: the new products combine high performance and technology with Prada’s sophisticated and refined style. The idea behind it is even more exciting and has to do with a new concept of beauty.
Prada Skin: an innovative and technological skincare
“Rethinking beauty”, this is the mantra that prompted the Prada Beauty researchers to approach this new adventure in the world of make-up and skin care, two segments in which fashion houses have been protagonists for a long time now.
Many new faces have been introduced on the Prada channels, professionals at the helm of Prada Color and Prada Skin, who will have important roles alongside Miuccia Prada and Raf Simons, the creative directors of the men’s and women’s clothing and accessories lines. From the two designers starts the redefinition of the idea of beauty which today should be understood as a concept strongly connected with the acceptance and enhancement of one’s individuality in connection with a changing world.
The climate change and the well-being of one’s skin in relation to external variables are the assumptions from which the research of Prada Skin products moves which currently includes serums and day and night creams as well as a foundation (all in refillable and green format) made with adaptive technology which allows the skin to adapt to external conditions in real time.
As for make-up, which currently includes products for the eyes and lips, the references to the Prada fashion world are much more evident and will be loved by fans of the brand.
Prada Color: the make-up of the catwalks
The Prada Color universe is powerfully connected to Prada style catwalks with clear references to the boundless Prada archive from 1988 to today.
The colors and textures of eye shadows, lipsticks and lip tints are get inspired to a archive which has over twenty-seven thousand fabrics and patterns transposed into the dynamic pigments of the individual products.
All Prada Color products are aesthetic and curative over time and these are all refillable too. The public can already choose online from many shades of lipsticks from the finish mata must of Prada fashion shows of all times.
Behind Prada Beauty is the experience of L’Oreal group which acquired the brand license in 2021. Lynsey Alexander And Inès Marzat (also known as Inès Alpha) have already been presented respectively as global creative make-up artist and brand-make-up artist, both have gained experience with renowned and appreciated beauty brands, from Dior to MAC, to Shiseido.