“Primo.Innovare” summit, Italian startups meet American big tech in Seattle

A day face to face with some of the world’s largest technological giants, to propose their innovative solutions and grow in the American market. Nine innovative Italian startups active in the artificial intelligence and aerospace sectors participated in the “Primo. Innovate.”, the internationalization program created by Area Science Park and Serena – Private Operating Foundation, which offers Italian startups the opportunity to come into contact with some of the most important players on the American market.

The meeting in Seattle

The day began with a visit to the Boeing factory in Renton, in the Seattle metropolitan area. The startups had the opportunity to come into contact with the production heart of the aircraft giant, describing their innovative solutions. In the afternoon the actual event took place at the World Trade Center in Seattle. The “summit” was introduced by greetings from the vice-consul general of Italy in San Francisco Davide Corriero, and then left room for the startups, who presented themselves to Joseph Williams, direct report to Governor Jay Inslee and head of innovation for the State of Washington, and to an audience of around a hundred investors and large local companies, including members of the Greater Seattle Partners network, which has over 900 local companies in the aerospace sector alone (among others, in addition to the aforementioned Boeing, also Blue Origin) . Some of the most important were the protagonists of the round table in which executives from Boeing, Amazon (Project Kuiper) and Google (NASA Project) took part, as well as Umbra Group – an Italian industrial company already a supplier to Boeing and present in the state of Washington. The event was also attended by Eviation Aircraft, manufacturer of the first fully electric twin-engine Alice, and the analyst AIR-Aerospace Intelligence. However, Primo Innovare does not end with the physical event: the startup pitches will be uploaded and will remain available in the virtual expo created on the website www.primoinnovare.org – a further opportunity to cultivate business opportunities even remotely and over time, over the next few months.

Next appointment in Las Vegas

“In relations with the global market, and in particular with the United States, the Italian innovation ecosystem is changing its approach,” commented Fabrizio Rovatti, technologist manager of Area Science Park. “Our startups are now highly competitive, especially in the field of deep tech and even more so in artificial intelligence. Looking abroad no longer just means hunting for capital that is difficult to find in Italy, but getting involved to aspire to become real technological partners of companies of the caliber of those present at Primo. Innovate. in Seattle,” added Rovatti. The national research body will also accompany a rich delegation of Italian startups to the CES in Las Vegas in early January: Area Science Park has in fact been supporting the ICE Agency for several years in the organization of the Italian pavilion within the largest tech fair in the world .

“Highlighted innovations and skills”

“The Italian startups that participated were able to highlight their innovations and skills, stimulating the interest of the large American corporations present,” stated Davide Viganò, co-founder and president of Serena Corp, a non-for-profit foundation focused on on highlighting the beauty of Italy, its entrepreneurial culture and above all creating value, collaborations, innovation opportunities for Italy in the Pacific Northwest of the United States. “Aerospace is a sector with great traction in the Pacific Northwest, and the margins for collaborating and creating value and quality jobs in Italy are enormous. We are happy that the format of these events, which brings together small Italian companies with large companies in search of disruptive ideas, continues to be appreciated by our partners in the United States”, concluded Viganò.