Psc Proger with the creative direction of Anna Cerofolini Crown Energy’s institutional campaign for a green Africa again

A 60-second video directed by Ambrogio Crespi to support economic diversification and lead the continent towards the Energy Roadmap 2050

Psc, Proger Smart Comunication, the communication company created by Proger, one of the leading Italian companies in Engineering and Management, which operates internationally, adds Advertising to its communication hub, under the strategic direction of Luigi Crespi. The creativity of Anna Cerofolini, (former creative director of DagoInTheSky and Havas Milan for Tim) and the production of Psc were in fact chosen by Crown Energy, an international group based in Sweden, to develop its communication campaign, starting from a 60-second video made under the direction of Ambrogio Crespi.

The video, which will be broadcast on the company’s digital channels, talks about the “Carbon Capture Project” developed by Crown Energy in collaboration with the Angolan government, to support economic diversification and lead Africa towards the Energy Roadmap 2050.

The creative idea was born by observing the magic of children who often realize the hoped-for future through their imagination, thus the spiral staircase of a building in Luanda animates the dialogue between the two little protagonists of the story who, in the sign of the earth returning to earth , create the new world in which the map of Angola returns lush with forests on the final claim: “Believe it and it will happen”.