Qatar 2022 World Cup, opening ceremony: Marco Balich’s show

The conception, planning and direction of the inaugural event is Italian

Event planner, designer, manager. The Italian who signs the opening ceremony of the World Cup 2022 in Qatar, Marco Balich, has literally invented a profession, at the highest possible level of expression. His shows have a global reach and his company, Balich Worldwide Shows, which has a turnover of hundreds of millions of Euros, has won a long line of major events, from several Olympic opening ceremonies to the latest Tokyo 2020, moved to 2021 due to Covid.

Going further back, Balich is behind the Pink Floyd mega concert in Venice in 1989 and also behind the conception of the Tree of Life at Expo Milano 2015.

Speaking of the show planned for Qatar 2022, he anticipated that it will be something Fifa is not used to and that attention to respect for human rights, a hot and particularly controversial topic looking at this edition of the World Cup, will be central. The declared objective is to create a platform in which to bring together different cultures, giving all the answers to the problems raised since the assignment of the World Cup to Qatar.

Of course, it was essential to deal with the local authorities. Balich, speaking to the Associated Press, explained how he received directives from the Emir Tamim bin Hamad Al Thani: “The message and content of the show were personally supervised by the country’s leader. They want to talk about multiculturalism, accepting the concept of diversity and becoming a space dedicated to peace”. The show that is about to begin will tell if and how much the goal will be achieved.