The luxury car brand controlled by BMW knows no crisis
Despite the crisis, Rolls-Royce records record sales in 2022 and reaches a record never achieved in 118 years of history. The British car manufacturer, controlled by the German group BMW, sold 6,021 cars to an average price of 500 thousand euros: this is an increase of 8% compared to the 5,586 cars sold in 2021. Sales are mainly driven by the Middle East, Asia-Pacific, the United States and Europe.
The United States remained the automaker’s largest market while China “continues to be of strategic importance” to the company establishing itself as the second most important place globally for the company. “Continued headwinds have resulted in single-digit declines in overall sales (in China) from the record result achieved in 2021. However, this could be offset by increased sales in other regions,” the British firm stressed at about the performance of its sales in China.
In Europe, Rolls-Royce car sales hit new highs in 2022, “despite severe geopolitical challenges” plaguing the region. Record sales were recorded in the UK and Germany. “In Japan, a new class of successful entrepreneurs is increasingly investing in Rolls-Royce automobiles, while the highly dynamic market of South Korea has shown significant growth over the past two years, with the potential to become the leading market for Rolls-Royce -Royce in the region in the near future,” the company explained.
As for the brand’s models, the Rolls-Royce Spectre, the company’s first electric “coupé” and presented last October, “exceeded the company’s most ambitious expectations”. “First customer deliveries will take place in the fourth quarter of 2023 and will be the brand’s first step towards fully electric car production by the end of 2030. Demand for all current Rolls-Royce models remains exceptionally high, with pre-orders secured well.” in 2023″.
In 2022, the Cullinan was the most in-demand Rolls-Royce model, while the Ghost was the best-selling in the Asia-Pacific region. For its part, the Black Badge “has experienced tremendous growth”. “The year 2022 was a momentous one for Rolls-Royce Motor Cars. Not only did we reveal to the world the Rolls-Royce Spectre, our marque’s first all-electric production model, it was also the first year we delivered more of 6,000 cars in a 12-month period, with strong demand across our product portfolio,” stresses Torsten Müller-Ötvös, CEO of Rolls-Royce.
“Sales are not our only measure of success – we are not and never will be a volume producer. Custom Rolls-Royce Is and commissions also hit record highs last year and our customers’ demands have become increasingly imaginative and technically demanding, a challenge we eagerly embraced. The unrivaled creativity and quality of our team here means that on average our customers are now happy to pay around half a million euros for their unique car,” he adds.