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Apple Music will offer Rihanna fans new and exclusive ways to experience and celebrate the singer’s musical genius ahead of her performance at the highly anticipated Apple Music Super Bowl LVII Halftime Show, taking place on Sunday, February 12, 2023 at State Farm Stadium in Glendale, in Arizona. Earlier this month, Rihanna piqued audiences’ curiosity about her with a preview trailer. Now, in anticipation of the show, it will be possible to enjoy Rihanna’s music with the multidimensional and incredibly richer sound of Apple Music. Starting today, subscribers can access the superstar’s tracks in spatial audio with Dolby Atmos to relive all of his career hits to their fullest glory, an eclectic and ever-expanding production that mixes pop, rap, R&B sounds and EDM. “Rihanna is one of the most prolific artists of our time and we, along with her many fans around the world, can’t wait to see her take the stage at the first ever Apple Music Super Bowl Halftime Show,” said Oliver Schusser, Vice President of Apple Music and Beats. “We are thrilled to celebrate her career and offer her audience a new way to experience her music through spatial audio, along with other exclusive content on Apple Music.”
Press conference for the Super Bowl LVII Halftime Show
Apple Music Radio’s Nadeska Alexis will interview Rihanna during the press conference for the Super Bowl LVII Halftime Show on February 9, 2023 at 10am MST. You can follow it live or watch it on demand on Apple Music, @AppleMusic’s TikTok, Instagram, YouTube and Twitter channels or on the NFL Network.
Apple Music Sing with Rihanna
Those who want to sing along with Rihanna’s songs will be able to use the new Apple Music Sing function to try their hand as a soloist, as a backing vocal or in a duet on all compatible iPhone and iPad models, and also on the new Apple TV 4K.
Apple Music Radio
To provide a front-row experience, Apple Music Radio will be in the field to cover the events leading up to Rihanna’s big night and deliver a premium soundtrack. Exclusive programming will include “Halftime Hype Radio,” a 10-episode series reliving some of the most memorable performances from the Super Bowl Halftime Show; “Rihanna Revisited Radio,” an eight-episode panel discussion exploring the cultural influence of this eclectic singer’s music; and “Live from Super Bowl LVII,” streaming daily from Arizona to capture the fervent anticipation of the final days before the final, featuring voices from Apple Music Zane Lowe, Ebro Darden and Nadeska Alexis along with special surprise guests. To wrap it all up, “Halftime Recap Radio” will air on Monday, February 13, to celebrate the debut of Apple Music at the Super Bowl Halftime Show and retrace the highlights of this historic musical event. You can tune into Apple Music Radio at apple.co/_Radio.
NFL team playlists
For those who want to get into the football spirit, ‘Rihanna: Towards Halftime’ on Apple Music will include an official collection of 32 playlists featuring the songs NFL teams listen to in the locker room, weight room and on game day. Pre-game players will also have access to curated warm-up playlists from NFL players like Travis Kelce (Kansas City Chiefs), Stefon Diggs (Buffalo Bills), Trevon Diggs (Dallas Cowboys), Davante Adams (Las Vegas Raiders) and Dak Prescott (Dallas Cowboys), plus a playlist with halftime performance videos from previous games.
Apple Music’s multi-year partnership brings together the Super Bowl Halftime Show, the most watched music show of the year, with Apple Music, a platform that honors those who write, compose, produce and love music, and that offers the listening experience best in the world thanks to a catalog of over 100 million songs and the immersive sound of spatial audio. Apple revolutionized the music experience with iPod and iTunes, and today it continues that tradition with Apple Music.
To stay up-to-date on ‘Rihanna: Towards Halftime’ on Apple Music, visit apple.co/_RoadToSBLVII, and just follow @AppleMusic on TikTok, Instagram, YouTube and Twitter for access to exclusive backstage content. After the show, the Halftime Show performance will also be available on Apple Music.