From July 26, a notification on users’ smartphones directs repeat offenders to free driving courses
To counter the phenomenon of wild scooter parking in sharing on the streets and sidewalks of Italian cities, the Consumerismo No profit consumer association and the micro-mobility sharing company Dott are launching the world’s first driving education experiment in Rome and Milan. The project, called Consumerismo Monitor, will be operational starting from July 26 in the two metropolises, and will then be extended to all the other cities where the Dott.
How does it work? The users of the Dott sharing scooter service who will park outside the permitted areas or incorrectly in violation of the Highway Code, they will receive an ‘alert’ directly on their smartphone via a ‘Push’ notification via the operator’s app. In case of repetition of the incorrect behavior, the second time they will receive a penalty from the operator, but together with a guide to parking and compliance with the rules by means of a dedicated and personalized email. In the event of a third violation, they will be incentivized to attend a compulsory and free driving course organized in the autumn of 2022.
The initiative for monitoring and education on correct parking was born as a response to a need demonstrated by the users of the service: according to the survey carried out in Rome by Consumerismo No profit and Dott, about 32% of the interviewees (1 user out of 3) believes in fact that it is necessary to prevent the wild stop of shared scooters; 26% also need to prevent people from driving in a dangerous way while 29% believe that the sharing service should be extended to parts of the city currently not served.
The research also reveals the identikit of the ‘type’ user of these innovative means
in Rome: as a first figure, it emerges that 60% of those who use electric scooters do it to save time and avoid the chaotic traffic of the capital. A means of transport that is becoming increasingly popular in the city, to the point that 38% of users usually go to work or school aboard a scooter, thus replacing the use of private means. According to the data collected in the field by Consumerismo and Dott, the usual users of scooters are mainly men (68% of the total); 34% are aged between 25 and 36, followed by 20% by the 46-55 age group, 17% by the 18-24 age group, but there are also 7% over 55s.
66% of respondents have a university degree, while 29% have a diploma. Employees are those who make greater use of the electric scooter (57% of the sample), while 20% is represented by the student category. On the travel front, saving time and avoiding traffic is the motivation that drives more users to use electric scooters (60% of the interviewees); for 31% it is an ecological option, 19% choose them to access areas restricted to cars and motorcycles. In fact, over 40% of regular users declare that they have reduced the use of private cars since they have been on a scooter.
Regarding the type of use, 38% of users use electric scooters to go to school or work, 16% for shopping or errands, 11% to discover the city. “Promoting a correct use of shared mobility and extending the service also to the outskirts of cities is our main objective. In this direction we have found great availability in Dott, and that is why we are proud to be the first in Europe to share a common project between a large shared mobility company and an association for the protection of collective interests “, says the president of Consumerismo, Luigi Gabriele.