Sinner also smashes online, 11 million interactions per victory at the Australian Open

The South Tyrolean is liked by young people and women, 5% of the comments concern his physical appearance: the SocialData analysis for Adnkronos

The victory of Jannik Sinner to Australian Open sends social media into ecstasy, where over 11 million interactions have been recorded on the topic. This is what emerges from an analysis carried out by SocialData exclusively for Adnkronos in the aftermath of the triumph of the South Tyrolean athlete.

In the period under analysis (23-29 January 2024), the tennis player’s success at Australian Open generated over 41,260 mentions, which resulted in 11.41 million interactions. The most used conversation channel was Facebook (85.4%), followed by News sources (5.71%), Forum (2.52%) and X (1.74%).

“The diversity of the channels used – underlines the analysis carried out by SocialData exclusively for Adnkronos – reflects the breadth of its appeal and the interest it has aroused in different segments of the public, from the sports enthusiast to the casual follower, highlighting its significant impact on the panorama of Italian and global tennis.”

FOR SINNER POSITIVE SENTIMENT AT OVER 70%

With the victory at the Australian Open, Jannik Sinner sees positive sentiment towards him rising to 70.2%. This reflects the admiration and support of users towards the tennis player. The hashtags and keywords associated with him, including ‘Italy’ and ‘azzurro’, show the prevalence of pride and admiration for his skills and fighting spirit demonstrated on the pitch.

Furthermore – highlights the analysis carried out by SocialData exclusively for Adnkronos – “the frequent comparison with other great players, such as Djokovic and Medvedev, suggests a recognition of his position among the elite of world tennis. An aspect amplified by the feeling of national pride prevalent among those who comment”.

“Sport, as has already happened many times in the past, amplifies national pride and leads millions of users, who presumably do not follow tennis, to feel part of a historian of the nation”, explains Luca Ferlaino, partner of SocialData.

SINNER SOCIAL PROTAGONIST FROM USA TO INDIA

After the victory at the Australian Open, Jannik Sinner is at the center of conversations social I’m not in Italy, but all over the world. The geographical distribution of comments regarding the South Tyrolean athlete transcends national borders, highlighting his global appeal in the world of tennis. From Sinner in fact it is spoken not only in the main European countries and in the USA, but also in places where there is a less strong tennis tradition, such as India, Argentina and Mexico.

SINNER CONQUERS YOUNG PEOPLE AND WOMEN

Men (64%) discussed it more than women (36%), while the age group that was most sensitive to the topic was between 26 and 40 (83%).

The female audience – highlights the analysis carried out by SocialData exclusively for Adnkronos in the aftermath of the victory at the Australian Open – has shown a particular appreciation for the charm of the tennis player, with 5% of the over 11.5 million interactions generated by the success in Melbourne dedicated precisely to the physical appearance of Sinner.

Most of the conversations, 45%, focused on the tennis player’s performance, 20% on the difficulty of the competition, 15% on his technique and the remaining 10% on the value of his opponents.



Source-www.adnkronos.com