Ski: Barilla celebrates Shiffrin with the launch of a limited edition pack to be auctioned for charity

It is a record result obtained by Mikaela Shiffrin, Olympic gold medalist skier, who thanks to her 87th title win is the most awarded ski athlete in the world. Previously held for 34 years by Sweden’s Ingemar Stenmark with 86 victories, the passage of the accolade is a historic moment.

The victory marks the end of a chase that has lasted for almost a decade, since Mikaela entered the scene in 2011. Barilla has been by her side from the beginning, representing the longest collaboration for the skier to date and sharing with she all her victories. Twelve years of union in which Mikaela Shiffrin and Barilla have always shared important values, such as good nutrition, quality, family and passion for excellence.

And if great things start with great recipes, Barilla’s BluRhapsody has designed a new special limited edition package exclusively for Mikaela Shiffrin: pasta in the shape of an “8” and a “7” that celebrates her huge milestone, the relationship of long standing and the strong emotional bond that Barilla has built over the years with Mikaela. To celebrate his exceptional result, Barilla will launch an 87-second video in which he will show the BluRhapsody package specially designed by Barilla for Mikaela. The video is available here.

Barilla produced 87 limited edition packs, 86 of which were autographed by Mikaela and sold through the Charity Stars platform. All proceeds from sales will go to support Food for Soul, a non-profit organization founded by chef Massimo Bottura to promote social awareness on the issues of food waste and hunger.

Ilaria Lodigiani, VP Global Marketing Barilla, says: “We have had the privilege of supporting Mikaela for the past 12 years, since she was a determined, kind, passionate and talented 15-year-old teenager. In addition to being a champion and a fantastic person, Mikaela represents the values ​​that Barilla has always placed at the centre: care for others and for the planet. We couldn’t be happier with her success. For us Mikaela has always been the best, now she is the best for the whole world ”.

“Collaboration with Barilla means a lot to me – comments Mikaela Shiffrin – Barilla has been by my side from the beginning and has shared every victory I have with me. My words fail to express how proud she is to have been a part of this family for the past twelve years and continue to be – my longest partnership to date!” Mikaela continues: “It’s a surreal result that I worked really hard for. I am extremely grateful to everyone who supported me in this. I feel I have to express all my affection to my loved ones and also to my Barilla “family”, who have been with me for most of my career. Without your support and support I wouldn’t be where I am today.”

As leaders in their respective sectors, Barilla and Mikaela have built a unique bond which has seen these two icons develop a partnership of great value worldwide. Through a plate of pasta, Barilla shares its gesture of love to celebrate the joyful relationship with Mikaela Shiffrin. All options for purchasing the exclusive packs are described and can be made via the Charity Stars website.

Barilla’s BluRhapsody produced a total of 87 packs of pasta. The first box numbered #1 will be donated to Mikaela Shiffrin. 9 boxes (numbered from #2 to #10) will be auctioned for 5 days from the day of release. The remaining 77 boxes (from #11 to #87) will be sold in “Buy now” mode at a fixed price. The price ranges will be visible on the site.