Sky Glass, the presentation press conference

Sky reinvents the way of living TV again and writes a new page in its history. In the Sky Glass presentation event all the news and functions of the new device were presented. Sky Glass is much more than a TV, it is an innovative platform that opens up to a world of content. It is also the first TV in the world classified as carbon neutral.

The presentation of Sky Glass

On the stage of the event, Andrea Duilio, CEO of Sky Italia, and other guests presented Sky Glass, the first platform to fully integrate content: from those of the main national free-to-air channels to those of global players such as Netflix, Disney +, Prime Video, Dazn, in addition to those of the Sky offer. Sky Glass was created to simplify complexity, for example for Sky subscribers just say “Hello Sky” and say the name of your favorite actor to see all his films available in the Sky catalogs and the various apps appear on the screen. Sky Glass is a technologically advanced device that combines functionality and beauty. Inside it integrates a Dolby Atmos® soundbar for fabulous sound and a 4K Ultra HD Quantum Dot screen capable of displaying over 1 billion colors. It is available in 3 different formats, the most sought after, and 5 colors and its design is created to best adapt to the personal style of each and every room in the house. Sky Glass is within everyone’s reach and can only be purchased together with the Sky “Entertainment Plus” subscription – which includes Sky TV plus Netflix – even with the convenience of paying in monthly installments. It is also a product in line with Sky’s commitment to protecting the environment, being the first TV in the world certified CarbonNeutral® by Climate Impact Partners.

Laura Pausini exceptional brand ambassador

The Sky Glass launch campaign also kicks off with a brand ambassador of exception. It is Laura Pausini, the most popular and influential Italian singer in the world, who takes us to the world of Sky Glass together with four of her friends of hers, protagonists of the commercial with her: Benedetta Parodi, Bruno Barbieri, Stefano Accorsi and Tommaso Paradiso.