Born in 1979, the diary was not just a simple organizational tool: it was a cultural symbol, a refuge of personal memories and emotions for many students and not only
Smemoranda has failed. The auction to take over the brand was deserted. For now we say goodbye to the iconic agenda in Italy. Born in 1979, the diary was not just a simple organizational tool: it was a cultural symbol, a refuge of personal memories and emotions. Founders like Gino and Michele and Nico Colonna had created something more than a product: a means to express individuality and passion. Over the years, Smemoranda quickly became a generational point of reference.
Artists and celebrities such as Pelù, Jovanotti, Ligabue, Claudio Bisio and many others have identified with this brand by contributing directly on its pages. He represented a counter-current voice in an era of increasing superficiality, a symbol of creativity and cultural commitment. It had a resounding economic success, but then Smemoranda went into crisis. There are several reasons: competition, the stationery crisis and the introduction of compulsory school diaries in schools. Finally, Covid. Despite this decline, Smemoranda’s legacy remains intact.