Strongly growing farm tourism in Italy

In 2022, according to Istat data, in our country there are 25,849 agritourism companies with a growth of 1.8% compared to the previous year, but with peaks of 2.4% in the North-East and 2.7% in the North West. The highest activation rate at a regional level was recorded in Tuscany +30%. A constantly growing trend over the last twenty years or so with a +3.8% of companies since 2004 for a value of agritourism production in 2022 of 1.5 billion euros. In summary, since the early 2000s, companies have almost doubled with an almost homogeneous growth rate in all areas of the national territory. The number of agritourism facilities offering tastings has significantly increased with an average annual growth rate of 4.5%, a figure linked to greater promotion of regional Italian food and wine specialties. The companies that also offer restaurants are around half of the total with minimal growth compared to 2021 (+0.9%).

There were 1,386 new agritourism companies in 2022, of which almost half (46.5%) in the regions of Central Italy, 42.8% in those of the North and just over 10% in the South. In the same year, 943 companies closed their doors, 52% in the Centre, 33.7% in the North, 14.2% in the South. The success of Italian agritourism is underlined by the number of presences, over 4 million in 2022, with an increase of 35% on the previous year and 8.5% compared to 2019, the last pre-pandemic year. Among the presences on farm holidays from 2021 to 2022, there was an increase of 73% in foreigners and 11.5% in Italians. Among the other interesting data released by Istat, the density of tourist companies by region sees Liguria in first place with over 30 per 100 km2 of territory, Trentino Alto Adige second with just under 30 per 100 km2 and third Tuscany with just under 25. The companies that also offer accommodation are 78% of the active ones, of which 40% are located in the Central regions, with an increase of 1.6% compared to 2021. Tuscany with the 24.3% of the total confirms itself as the queen region of agritourism with accommodation.

At the level of the overall offer, the multifunctionality of the farm is increasingly rewarded, i.e. structures that offer at least three services: in 2022 multifunctional companies are approximately one in three with an increase of 43% compared to 2004 and represent 28.2% of all active structures. Furthermore, a greater cultural value of the structures is noted with initiatives such as educational farms: in 2022 8.2% of companies offer this option (in 2010 it was 3.9%), 58% of these are located in the North .