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Valentine has chosen its new ambassador: è Suga, a member of iconic K-pop group BTS. Not only that: the South Korean artist will also be the protagonist of the new campaign Maison Valentino Essentials.
Valentino, Suga new ambassador
“His unique style and music are a way to convey values that lead to change,” said the creative director of the fashion house, Pierpaolo Piccioli. “He has the ability to express the identity of the brand and embodies everything the testimonials of Di.vas. they represent, values such as diversity, inclusiveness, creativity and passion”. Di.vas. is an acronym that for Piccioli represents multifaceted, authentic personalities with a unique style. “All individuals have different dreams and values. Valentino together with Pierpaolo Piccioli advocated diversity, which I also believe in – said Suga – I am happy to become part of Di.vas and to collaborate in this extraordinary campaign”. Maison Valentino Essentials offers a limited edition of pieces taken from the brand’s collections, simplified and designed for one ever-evolving proposal. The garments shown are available at the Maxfield pop-up in Los Angeles and on the brand’s official website. “We are happy to have him on board and I am sure we will do many beautiful things together,” concluded Piccioli.
Dior chooses Jimin
Not only Suga: world brands continue to look to BTS to tell their style and their values. Dior has in fact chosen another star of the South Korean group, Jimin, as a global brand ambassador. Dior said this choice consolidates the friendship between the singer and the French brand, and represents the bond with the designer Kim Jones, who has created outfits for the K-pop band in the past. Jimin, whose full name is Park Ji-min, “represents the timeless spirit and singularity of Dior,” reads the official statement. Dior’s choice also comes at a time when the brand is expanding its presence in South Korea, a country that spends an average of $325 per person a year on personal luxury goods, the highest figure in the world.