Sustainability is enhanced and disseminated by internal communication, as a lever of involvement towards staff also with welfare actions
The first day of the seventh edition of the Italian Communication Sustainability Forum concluded at Palazzo dell’Informazione, headquarters of the Adnkronos Group, in Rome with over 200 participants, including speakers and managers from the world of CSR and communication, and 15 discussion sessions. . Arriva Italia, Enac, Istat, Liomatic, Mm and Nieco contributed to the opening plenary.
The comparison of corporate ideas and experiences was useful for taking stock of the country’s state of health, focusing on the contribution of public and private companies to the promotion of a culture of sustainability among citizens and businesses. Sustainability is enhanced and disseminated by internal communication, as a lever of involvement towards staff also with welfare actions. There are several points for reflection to rethink the sustainability path not as a mere cost, but as a change in paradigm and corporate culture: from attention to the supply chain and supply chains, moving on to sustainable finance up to the exploration of entire sectors. Among the numerous companies that participated, Sanpellegrino, Unipol, Ac Milan, Air France, Samsung, Renault Italia, Google Cloud, L’Oréal Italia, Anas, Enel, Flixbus, Iveco Group, Uber, and many others.
The Forum will end tomorrow 15 September, in Ischia, with a final Talk Show entitled ‘Territorial Sustainability and Smart Mobility, an engine for economic growth: the strategic role of companies’, the opening act of the eleventh edition of the Sailing Forum Cup, the main experiential and networking event of Italian Communication. The event was created in collaboration with the Main Media Partner Adnkronos, the Content Partners Nieco, Spencer&Lewis and Uvet Gbt, the Partners Federdistribuzione, Grant Thornton, Kmoving, Sorgenia, Zurich Bank Italia, Sproutworld, nCore Hr, Diritti, Advice Group, AssoBenefit, Eco in Città and Pentapolis Group and the Media Partner Fasi.eu. The sessions will be recorded and made available soon onformazioneitaliana.TV.
Source-www.adnkronos.com