After Turin, Messina and Savona, the fourth stop is in Udine on Friday 10 March, at the University headquarters in Palazzo Antonini
The Giro d’Italia of the CSR, promoted by the CSR and social innovation show, continues its journey to discover the Italian excellence of sustainability without stopping. After Turin, Messina and Savona, the fourth stage is in Udine on Friday 10 March, at the University headquarters in Palazzo Antonini. The focus of the meeting, organized in collaboration with the university and with the Animaimpresa association, will be the sustainability of the wood supply chain, fundamental for the Made in Italy furniture and design sector. Participation in the Udine meeting will be possible in mixed mode, both in presence and in streaming on the Salone’s YouTube channel. The complete program of the day can be consulted on the website of the CSR and social innovation show, now in its 11th edition under the title of “Living for change”.
“Creating a sustainable wood supply chain is an objective considered strategic by many companies in the sector – he explains Rossella Sobrero, of the promoter group of the Salone – because the market’s interest in it increases organizations and products with a low environmental impact and a high social impact. A change that is also leading to greater collaboration between companies operating in the same territory for the development of efficient production systems”.
To open the works will be Andrea Cafarelli, pro-rector of the University of Udine, and to Valeria Broggian, president of Animaimpresa, an association that promotes corporate social responsibility in companies, organizations and institutions through innovative ideas and targeted projects. “The University of Udine – underlines Cafarelli – is increasingly committed to environmental and social sustainability, a factor that must now be considered intrinsic in all our activities. Even more so in the field of wood furniture, one of the most important and innovative sectors of Friuli Venezia Giulia, towards which it has maintained a historical and constant attention. Just over a year ago we started a collaboration with the Cluster Legno Arredo Fvg to give life to a shared planning in higher education and research. This is a historical and driving sector that the University wanted to reward in January 2002 also for its regenerative force after the 1976 earthquake by conferring an honorary degree on two Friulian captains of industry, Marco Fantoni and Rino Snaidero, who brought prestige to the region in the world”.
However the wood-furniture supply chain is a flagship of our Made in Italy, which in 2022, according to data from FederlegnoArredo, reached a production value of approximately 57 billion euros (+12.7% compared to 2021). The sectors involved are diverse: ranging from the furniture macro-system, with a production turnover of nearly 29 billion euros, to the wood macro-system (production turnover of over 23 billion euros) up to wood trade which exceeds 4 billion EUR.
Each of them is affected by the “sustainable revolution”, as the two-voice dialogues with the protagonists of the territory will tell during the Udine stage. In the first meeting, introduced by the president of Assolegno Marco Vidoni, Giorgio Barzazi, Managing Director of Fantoni, one of the most representative companies of the entire sector in Friuli Venezia Giulia, will take the floor. The Group, which boasts almost 140 years of experience in woodworking, today drives the conversion to sustainability of the sector with important investments in innovation, which have led, for example, to produce, for the first time, MDF panels whose wooden component it is 50% derived from recycled material, maintaining the same performance as traditional panels.
Instead, the social sustainability strategy implemented by COMINshop focuses on human capital, which has created ArtU in Pordenone, a space open to the community, which hosts events, cultural meetings and training workshops, such as those on systemic approach to change. The experience will be told by Andrea Bravin, CEO and Brand Ambassador, introduced by Renata Kodilja, professor at the University of Udine.
Another virtuous example will be that of Braida, which has completely revised its business model by basing it on the circular economy, from product design to end of life, and promoted reconditioning and recovery projects for social purposes: the host of the stop will be its owner Lorenzo Braida, introduced by Francesco Marangon, professor at the University of Udine.
Elena Lippi, communication manager of the Rilegno Consortium, and Andrea Grattoni, owner of Grattoni 1892, will also intervene on the theme of the valorisation of raw materials and reuse, who has been able to give life to a particular innovative project: create design furniture and unique pieces by recovering wood in a logic of zero waste, going so far as to even use a fossil elm dating back to 5,560 years ago, “extracted” from the subsoil.
All these experiences represent a wealth of knowledge and skills useful to the entire sector, of which Friuli Venezia Giulia is the leader, being able to boast well 41% of the regional area occupied by woods, largely in the mountain area (93%), for an area of 324,000 hectares. Alessandro Zanetti, owner and manager of Acop Components, and Carlo Piemonte, president of Legno Servizi and director of Forestry FVG cluster.