Sustainability, Pirrone (Altroconsumo): “The role of the consumer is fundamental”

So the general manager of Altroconsumo on the occasion of the event in Rome organized by McDonald’s and Altroconsumo ‘Innovations and alliances in the packaging recycling chain’

“The role of the consumer is essential to ensure that i waste management systems are more sustainable and allow us to leave a cleaner environment for our children. We believe it is essential that the consumer has practical tools, starting from information and awareness, to create more sustainable models of consumption and waste management”. Thus the general manager of Altroconsumo, Alberto Pirrone, on the occasion of the event in Rome organized by McDonald’s and Altroconsumo ‘Innovations and alliances in the packaging recycling chain’.

“Precisely for this reason we are working with McDonald’s for the ‘Sustainable Future’ campaign that we are launching today, to understand on the one hand what problems consumers encounter in restaurants when they have to separate packaging waste after meals, and on the other to find to find together the best method to inform and educate customers and consumers in general to ensure that they are operationally able to differentiate more effectively and efficiently”, he adds.



Source-www.adnkronos.com