Sustainable coffee cultivation, Nestlé launches Nescafé Plan 2030

The Nestlé Coffee Academy opens in Italy

Nescafé, Nestlé coffee brand, presents its strategy to help make the more sustainable coffee cultivation: the Nescafé Plan 2030, a program that aims to promote regenerative agriculture, reduce greenhouse gas emissions and improve the livelihoods of agricultural communities. The company will invest over one billion Swiss francs in the Nescafé Plan 2030 by 2030.

The Nestlé Group has been involved in the transition to for several years a regenerative food system and the goal of achieving zero net greenhouse gas emissions by 2050 is set. “Climate change is putting coffee growing areas under pressure – said David Rennie, Head of Nestlé Coffee Brands – Building on the decades-long experience of the Nescafé Plan, we are accelerating our work to help address climate change and social and economic challenges in Nescafé’s value chains. ” “As the world’s leading coffee brand, Nescafé aims to have a real impact on coffee growing globally – said Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit – We want coffee farmers to thrive as much as we want them to. coffee has a positive impact on the environment. Our actions can help drive change in the entire coffee industry. ”

Regenerative agriculture is a approach to agriculture that aims to improve soil health and fertility, as well as to protect water resources and biodiversity. Having healthier soils means making them more resistant to the impacts of climate change and being able to increase yields, helping to improve farmers’ livelihoods. Hence, Nescafé will provide farmers with training, technical assistance and high-yielding coffee seedlings to help them transition to regenerative farming practices. Not only. In Mexico, Côte d’Ivoire and Indonesia, Nescafé will also experiment with a financial support program to help farmers accelerate the transition to regenerative agriculture. The goal is to achieve: 100% responsible sourced coffee by 2025; 20% of coffee from regenerative farming methods by 2025 and 50% by 2030.

Regenerative agriculture also contributes toabatement of carbon dioxide in the atmosphere and the reduction of greenhouse gas emissions. That’s why it’s a key part of the Nestlé Group’s roadmap towards Zero Net Emissions. In this sense, Nescafé aims to contribute to the commitment to halve greenhouse gas emissions by 2030 and reach zero by 2050.

In Italy, Nescafé’s commitment to sustainability is now consolidated thanks to the opening of the Nestlé Coffee Academy, the new space created at Nestlé’s Assago headquarters and certified Campus Sca (Specialty Coffee Association), completely dedicated to the world of coffee. The Nca is open to employees, customers and suppliers to broaden their technical knowledge on coffee, discover new consumption trends and learn about the processes behind the supply chain of this drink. In this space, in fact, green coffee is studied and the production chain, it is observed how a single bean can take on different appearance, consistency, smell and taste depending on the level of roasting, different types of grinding are tried, one for each type extraction, espresso or filter. And finally, you learn how to taste and evaluate coffee. All this with the aim of making people aware of the importance of choosing a coffee that is also good for the planet.