Television, because it is the most widely used media

Mauro Masi’s Memo for Adnkronos

TV. According to an analysis I carried out on Censis and Agcom data, Television still represents the most widely used medium in our country: over 95% of the Italian population accesses it, the second most widespread medium is Radio (68%) while The Internet is the third most used medium (59%) and surpasses the press (just over 50%). Furthermore, if we refer only to the aspect of information (and not to the overall use of the media) the scenario changes significantly: TV remains in first place, covering around 80% of the population (at least 14 years of age) Print comes in second place, Internet in third. These data confirm the trend, well known for some time, of Italians as tireless consumers of television (the average viewing time is around 4 hours a day, well above the European one 2.8, and close to the peaks of the United States, 4.9 hours a day). A fact, moreover, which seemed connected to the now bygone world of analogue TV and which instead is confirmed in the current multi-platform and multi-channel scenario. It wasn’t obvious.

Natality. According to the emeritus demographer Massimo Livi Bacci (from “A serious matter” on Aspenia n. 99/100) the Italian population in 2050 will be 54 million compared to the current 59 million (unless an unlikely strong increase in the birth rate or of an equally unlikely very strong increase in immigration). This negative balance of 5 million would be the result of an increase of 6 million in the number of the population over 65 and a reduction of 9 million in all others. It is clear that these trends (also similar to those of other European countries, Germany and Spain, and non-European countries, Japan) will bring significant consequences in the economy and social relations mainly due to the increasingly significant growth of the adult/elderly sector of society . It is also clear that the reversal (or at least the slowdown) of these trends requires a series of integrated and systemic measures (already begun with the Family Act of 2022 and with the others concretely announced by this Government) to be adopted before it is too late.

Lebron. The NBA season (the American professional basketball league) which began at the end of October will be the 21st in a row for its most representative star, Le Bron James. James will turn 39 next December and – unlike many stars in sport who have gradually left leading roles as they age – he is still a number one in all respects (not only because since last season he has been the all-time record holder for points scored in the League). In sport and beyond; In fact, James has never shied away from engaging in the social and political battles in which he believed (from support for the “Black Live Matters” movement to explicit criticism of the Trump Presidency). For five years he has played for the Los Angeles Lakers, perhaps the most iconic team in the entire League and in world basketball; his declared goal is to be able to play in the same team, still as a protagonist, with his eldest son, Brenny, and many observers believe that this can happen in this 2023/24 season. Only then, perhaps, “the Chosen One” (this has been his nickname since he was a boy) will be able to hang up his shoes and perhaps come more often to his beloved Capri (where he spent almost a month this summer too) .

Music. The new album by Trevor Horn, the legendary English artist now in his seventies and protagonist of the Buggles (his worldwide hit “Video Killed the Radio Star”) and Yes, will be released on December 1st. The album sees the participation of many stars of pop music (from Marc Almond, to Tori Amos, to Iggy Pop, to Seal and others) and a series of covers of songs that have made the history of popular music in recent years. A small (large) masterpiece is already in circulation; the revival of Joe Jackson’s “Steppin out” proposed by Horn together with Seal on almost “bossa nova” rhythms. A true joy for those who listen. (From Mauro Masi)