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Meetings, comparisons but above all facts. The first summit dedicated to sustainable fashion laid the foundations for the ecological transition in one of the most polluting sectors in the world, that of fashion.
Men of business, research, innovation, institutions have discussed, but above all brought their own ideas and proposals to accelerate the transition towards greener fashion.
However, there are many obstacles to overcome. First, the collection of data. Measuring the impact of the fashion sector on sustainability is indeed very difficult.
Equally the certification. There are more than 100 different certifications and it is therefore necessary to find common parameters.
Knowing to choose freely
But in what is defined as the third era of sustainable integration, it is essential to act now.
“We need to act and innovate,” said Federico Marchetti, founder of Yoox Net-a-Porter Group, Chair of King Charles’s Fashion Taskforce and Board member of Giorgio Armani. “Acting because there is no more time to waste and therefore we need to take concrete actions, start immediately and then eventually slowly adjust the aim. And then innovate, because technology is the best ally in this acceleration path towards sustainability and change. The technological progress in the last 10 years has been incredible and will be even more so in the next 10. However, there are already technologies that can absolutely change the approach of fashion towards sustainability, such as the digital passport that I have first experimented in 2018 with my old company Net-a-Porter and then later brought into King Charles of England’s Fashion Task Force which I have been leading as president for just over a year. This tool will certainly change all customer behavior because they will finally have the information to be able to choose freely ”.
Digital passport but also “regenerative fashion, which has to do with materials, that is where silk, cashmere, cotton come from, how they are produced, how can you get organic products and materials without further degenerating the territory, depleted over the years due to an excess of need “.
RE.CREA, PROJECT FOR THE SUSTAINABLE DISPOSAL OF CLOTHING
From words to deeds. Like the Re.Crea consortium which brings together six large companies, under the coordination of the National Chamber of Italian Fashion, to solve the problem of end-of-life textiles: the Moncler Group, the Prada Group, Max Mara Fashion Group, the Otb Group, Ermenegildo Zegna Group and Dolce & Gabbana.
Each of them contributed with their own skills to make the project a reality that is still open to welcome new companies.
A good example of synergy between brands.
“I thank the brands”, commented the President of the National Chamber of Italian Fashion Carlo Capasa, “who generously continue to create a system on a crucial issue for our industry. The management of the entire life of the products is a measure of the sense of responsibility that every producer must have from the moment he creates a garment. It is great that a message that will be central to the future of fashion comes from the great high quality brands associated with Cnmi ”.
In a document published last March on its website, the European Commission recalls that Europeans throw away an average of 11 kilos of textile materials every year. Globally, the equivalent of a truck loaded with textiles is landfilled or incinerated every second. World textile production nearly doubled between 2000 and 2015 and clothing and footwear consumption is projected to increase by 63% by 2030.
Already started last August but officially presented at the Venice Sustainable Fashion Forum, Re.Crea aims to work with products from the textile sector that have come to an end and promote new recycling solutions.
The plan is in the wake of the European directives concerning Extended Producer Responsibility in the field of textile waste and the national implementation legislation organized by the Ministry of Ecological Transition.
EDUCATING THE NEW GENERATIONS TO RESPECT THE ENVIRONMENT
“Education has always been close to my family, both my mother and my father. And as a group, explaining culture to people is our ultimate goal. We are also doing this with regard to sustainability, because we want to make it clear that the more educated an individual is, the better not only for the environment, but also for everyday life “. These are the words of Lorenzo Bertelli, head of corporate social responsibility of the Prada group, at the Venice Sustainable Fashion Forum.
The manager illustrated in detail the international educational program Sea Beyond, launched in 2019 in collaboration with Unesco for the protection of the oceans, a project in which the group involves students from high schools from all over the world every year.
“We are very concerned with the issue of environmental protection and we believe that every single action of an individual can make a difference. This is why we have promoted the Driver of Change program within the company as well. Educating our teams with a sustainability agenda is very important. We want to talk to those who are part of our value chain and make them understand why we believe so much in these initiatives. If we want to change the mentality of the people out there, we must first change that of the people who work with us. ” , specified the manager, specifying that there is no single formula, but there are “many small progresses that can be made on a daily basis”.