The initiative in Trentino-Alto Adige to encourage gentle mobility
Cycling to work has never been so pleasant as Trent. The capital of Trentino-Alto Adige, in fact, has decided to experiment with a form of more sustainable mobility by financially incentivizing public and private employees and students.
‘Bike to work’ is the name of the project which involves 150 municipal employees who they will receive 25 cents for each kilometer travelled. The experimental program aims to encourage the use of bicycles for daily routes such as the journey from home to work. The aim is to identify the roads that need intervention, to adapt them to soft mobility. Among the objectives, also that of reducing thepollution and the congestion of cars in the most critical hours of traffic.
Employees who travel to work with a bike will be awarded bonuses, such as a discount on vehicle subscriptions. An application will trace the route taken. The maximum amount will be 2 euros per day and 20 euros per month. A ranking of cyclists will award further prizes. The first seven classified will receive a prize ranging from 20 to 50 euros.
There The trial will last six months in such a way as to monitor the streets with the greatest flow of bikes, by time slot and period of the year, and make them safer for gentle mobility.
“36 thousand euros have been allocated for the initiative: a part of these will be used to entrust to an external operator the creation and management of the system dedicated to the monitoring and certification of kilometers travelled, while the other part for the provision of economic rewards”, we read in the municipal note presenting the initiative.
Furthermore, as reported in Repubblica, 798 Municipality employees have already signed up (over 70%), while 32 private companies have prepared the home-work travel plan: 18 of them have signed an agreement with the administration. It is therefore a project that involved 9 thousand workers and 15,761 students of the University of Trento, partners of the initiative.