War in Ukraine, this is how Russian propaganda is changing: analysis

As the war in Ukraine, Russian propaganda on the conflict evolves. “The narrative based on faults of the West and about the colonial ambitions of the United States in Eastern Europe that they have forced Russia is doing very well to act, “he explains Peter Pomerantsev (in the picture)Ukrainian-born analyst at Johns Hopkins University specialized in Russian propaganda and disinformationin a seminar organized by the embassies of Ukraine and the United States

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On social media “Russian propaganda has slowly moved on to counterattackafter the war seems to have really taken by surprise the apparatus that had not been warned in detail “, but above all, says Pomerantsev,” with strategic allies such as countries such as Hungary and Slovakia which are crucial for sanctions but where there is a strong internal lobby of political and economic interests “in favor of Moscow

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“Moscow’s priority now is to break the allianceand its determination for penalties. Italy, France and Germany they are all breaking ranks, “says the analyst, also citing the recent comment from the New York Times in which Kiev was urged to do territorial concessions in Moscow, “morally dubious and strategically blind, but which must be taken seriously”

The New York Times editorial

“The problem is that we struggle to see the end of the game and define a new one security architecture, we are so paralyzed by a lack of strategic vision that we risk wanting to return to normalitywithout understanding that the normal is no longer there, “says Pomerantsev

Gagauzia, Russian propaganda in Moldova. Sky TG24 reportage

Against this goal of the Kremlinargues the expert, the West has not developed a message for support sanctions: “Governments have failed completely in creating a communication infrastructure. And instead we really have to find a way to to compete with the Kremlin (or with China) ”

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About the internal propagandasays Pomerantsev, in Russia about the 30% some people are in favor of war and the 30% against“a figure that is not growing at all”, explains the expert, underlining that “there are many ways to measure the feelings ofpublic opinion even without direct survey questions “. (In the photo a Russian protester is taken away by the police during a protest against the war in Ukraine)

Between these two poles, there are very different positionssupport the war with many doubtsagainst the war but with fear to speak, but overall they are people with negative emotions, of depression or anger: “Beyond the percentages, what counts is the temperature of the support, which is very lukewarm. We are not in 2014, when we witnessed a genuine patriotic wave in the society”

The theme ofNazi Ukraine has not caught on and “is almost disappeared by the media and the Russian Internet. Most Russians did not understand what it meant denazification. The Kremlin’s message on this has failed ”

While it “works very well” humiliation suffered by Russia, on resentment towards the West, which is reflected in the sense of humiliation that the Russians feel every day. “The most powerful propaganda responds to need emotional “explains Pomerantsev. (In the photo Russian President Vladimir Putin)

According to the expert then the Russian company, which can inquire about more easily than during the Cold War, he doesn’t seem to really want to do it and learn terrible things about his country. The West on the other hand has how targetwhen it comes to informing, those who already share their positions when instead the challenge is to reach the general population, to overcome the “Knowledge resistance” which exists all over the world, including in the United States. (In the photo the Kremlin)