‘We are history’, an exhibition at Coni with the jewels of the Coverciano Museum

The jewels of the Coverciano Football Museum on display until tomorrow at the Coni Hall of Honor. The exhibition ‘We are history’ was inaugurated today in Rome. A journey over a century long, which began in 1910 and enriched by four world titles, two Europeans and an Olympic gold: this is the story of the Italian national football team, which on 6 January 1911 wore the blue jersey for the first time, as a tribute to the House of Savoy. A color that, from that moment on, would become the hallmark of our country’s representatives in international competitions, in any sport. Dozens of memorabilia are exhibited to retrace the exploits of the Azzurri and the Azzurre, through trophies and jerseys, ‘tools’ of the trade such as footballs and boots, and photographs that have marked the imagination of millions of fans. An occasion full of meanings and full of emotions, in which the new logo of the Fondazione Museo del Calcio was presented, conceived by Independent Ideas, the creative agency of Publicis Groupe which had already created the current institutional logo of the Federation.

“Blue – Federal President Gabriele Gravina commented – is the identity color of Italian sport, the color that has distinguished the history of this country and united it more and more, even in the most difficult moments. In this exhibition we find the world we love on display, a combination of sport and culture. We recognize a great value to memory, on which we want to build the tree of our values. My thanks go to President Malagò, for having opened the house of Italian sport for this exhibition, and I like to remember Fino Fini, the person who had the splendid intuition to create the Football Museum, which spreads the culture of this sport and which under the presidency of Matteo Marani recorded an important intensification in terms of proactiveness and visibility. In the overall redefinition of the federal image – concluded Gravina – which began with the debut of the new institutional logo of the FIGC in October 2021 and which will end with the launch of the new scudetto on the jersey next January, we have also redefined the identity of the Museum in a manner consistent with what we want to represent: we are an articulated reality that promotes, manages and exalts first of all the values ​​underlying the game of football, of which sports competition is a fundamental part, but not the only one “.

“This is a day of celebration, in an atmosphere of contagious joy. We are honored for the opportunity to host this exhibition in the house of Italian sport, being able to show the best of Italian football “, added the president of Coni, Giovanni Malagò, during the inauguration of the exhibition, which was also attended by the councilor for Major Events, Sport, Tourism and Fashion of Rome Capital, Alessandro Onorato. “I thank President Malagò, who today is Rome’s ambassador to the world unlike, perhaps, in the past … Together we are carrying out a great job and many projects, including the city’s participation in the Euro 2032 dossier”, explained the ‘Capitoline councilor,

“The new logo of the Coverciano Football Museum – then highlighted the president of the homonymous Foundation, Matteo Marani – marks a further stage in the development process of the Museum, both as regards the internal structure and for its growing presence in the country, which will continue in 2023. Today the Museum is a reference point for the culture and dissemination of football, with attention to education, social issues and the community made up of fans and enthusiasts ”.

Admission to the exhibition – at the Coni Hall of Honor, in Piazza Lauro de Bosis 15, in Rome – is free and is allowed until 7pm today and from 9am to 7pm tomorrow. Among the memorabilia present that you can admire, the shirt with which Silvio Piola made his debut in the national team in 1935 or the one worn by Paolo Rossi on the occasion of the 1982 ‘Mundial’. And then again, the uniform with which Giacinto Facchetti raised the European Cup in 1968 or the polo shirt worn by coach Marcello Lippi in the 2006 world championship triumph, just to name a few. It will be possible to admire the jerseys of two blue champions, such as Rita Guarino and Sara Gama, who have marked the history of the women’s football movement, and the referee uniforms of Concepts Lo Bello and Pierluigi Collina, two match directors who have become true icons of this sport.