“We are stories” is born, 7 commercials to protect the Italian audiovisual sector

Seven commercials to tell the stories of young people and students who dream of becoming artists and professionals in the audiovisual sector and who in the months of lockdown, despite all the difficulties of the moment, have found in their dreams the impetus to continue hoping for the future. “We Are Stories” is the new communication campaign promoted by FAPAV in collaboration with ANEC, ANICA, MPA and UNIVIDEO which was presented at the Casa del Cinema in Rome in the presence of representatives of institutions and industry. After the success of the “Io Faccio Film” campaign, which showed the background behind the camera and the work of professionals in the audiovisual sector, the new initiative “We Are Stories” provides, through a series of commercials and a social ADV campaign, to give voice to the stories of young talents, telling the passion that feeds their dreams and that is the magic on which the relationship between spectators and audiovisual product and the cultural industry is based.

the words of Federico Bagnoli Rossi

“The need to carry out, right at this historic moment, a communication campaign to protect the audiovisual sector derives from the consideration that a solid recovery of the sector after the pandemic is possible only by placing legality at the center and ensuring correct exploitation of the works” – he has declared Federico Bagnoli Rossi, General Secretary of FAPAV. The protagonists of “We Are Stories” are the very young, those who aspire to work in this sector. Young people full of enthusiasm and passion who dream of overcoming their own borders – heavily compromised by the pandemic and the months of lockdown – in search of stimuli. Inspired by movies and series, these kids feel the need to keep writing and imagining new stories to make their dreams come true.

“The new communication campaign was created with the aim of protecting the future of the sector by supporting the dreams of tomorrow’s professionals by protecting the legal vision of audiovisual content. At the same time, the intent is to promote the value of the audiovisual industry and the need to protect it ”- continued the Secretary General FAPAV. “Safeguarding and supporting the audiovisual sector and those who work there also means supporting the dreams of the younger generations and guaranteeing them a future”. Audiovisual piracy is a transversal phenomenon that affects all age groups, starting as early as the under 15. The incidence affects 37% of Italian adults and 39% of 10-14 year-olds. Only 32% believe that illegally using audiovisual content represents a very serious behavior. Therefore, the need to strengthen communication and awareness-raising initiatives on the subject, which is still too underestimated in the common perception and which instead causes more than 1 billion euros a year in damage to the country system, is therefore evident, putting 5,900 jobs at risk.

The “We Are Stories” campaign received the patronage of the Presidency of the Council of Ministers, AGCOM, the National Youth Agency and obtained recognition from the Directorate General for Libraries and Copyright and the Directorate General for Cinema and Audiovisual of the Ministry of Culture. Numerous collaborations Numerous collaborations have been put in place including: Cinecittà, Academy of Italian Cinema – David di Donatello Awards, Alice nella Città and Luiss Business School.

Direction of the commercials is by Nicola Conversa, winner of numerous awards and candidate for the David di Donatello 2018 in the short films section. The original music is by Andrea Stocchino. The narrating voice is by Francesco Pezzulli.

The morning for the presentation of the campaign was dedicated in memory of Maestro Ennio Morricone since his work ethic and professionalism, which have characterized his entire extraordinary career, can be an example for the new generations as an incentive to follow passions.